Make-Up Art Cosmetics
, also known as M.A.C. cosmetics is a highly unique
corporation. Its founders and business strategies are rather simple yet
extremely effective in contributing to the companies success. The company does
not use any fancy business schemes and it is truly concerned with its consumers.
In the beginning, the company struggled to get started, but now a multimillion
dollar (and still growing) enterprise, M.A.C. probably has some of the most
popular and most demanded for cosmetics available in the market. M.A.C.
Cosmetics is a dynamic company which produces skin and hair care, beauty
products, and cosmetics, created for everyone. Rich and poor, old or young,
conservative or trendy and even for ...
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company
would prefer not to, at least no so fast. They believe that in order to
maintain high levels of quality, staying in control, (which means going slowly)
is the key. Frank Toskan, 45, founder and CEO of Make-up Art Cosmetics, was
previously a Canadian hairstylist, make-up artist and photographer, who
developed his own professional cosmetics because he felt that the existing lines
couldn't link with the harsh lighting used in photography, stage , film and
video work. Over the last 10 years, 160 shades of lipsticks in 7 different
finishes, 150 eye shadows, 60 blushes and hair care have been created for the
public. Toskan first started at his kitchen table with the help of his high
school chemistry book. With Victor Casale, his chemist brother-in-law, he
blended a few new colours. One year later, Toskan formed a partnership with
Frank Angelo, a veteran entrepreneur (previous owner of a chain of beauty
salons). At first they were turned down by banks, they had to ...
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animals. They use simple black and white (recyclable) packaging and they
encourage Recycling with the "Back-to-Mac" programme. Customers are given a
free lipstick of their choice with the return of six empty containers. The
company offers good prices compared to other 'big name' companies without any
false promises such as miracle (age reducing) creams. While some companies may
be nervous about linking their names to the specter of illness and death, M.A.C.
is upfront in promoting its support of the fight against AIDS, with its popular
lipstick -'Viva Glam,' 1992 (which also come with a condom) donated to various
AIDS organizations. In Oct. 1995, M.A.C. launched a charity lipstick ...
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CITE THIS PAGE:
Make-Up Art Cosmetics. (2008, February 27). Retrieved November 23, 2024, from http://www.essayworld.com/essays/Make-Up-Art-Cosmetics/79677
"Make-Up Art Cosmetics." Essayworld.com. Essayworld.com, 27 Feb. 2008. Web. 23 Nov. 2024. <http://www.essayworld.com/essays/Make-Up-Art-Cosmetics/79677>
"Make-Up Art Cosmetics." Essayworld.com. February 27, 2008. Accessed November 23, 2024. http://www.essayworld.com/essays/Make-Up-Art-Cosmetics/79677.
"Make-Up Art Cosmetics." Essayworld.com. February 27, 2008. Accessed November 23, 2024. http://www.essayworld.com/essays/Make-Up-Art-Cosmetics/79677.
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