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Demographic Trends And Implica - College Paper

Demographic Trends And Implica


Trend #1: Increase in single-parent Households.
It is evident that in today’s society, one can see an increase in single-parent households. This demographic phenomenon will likely continue through the beginning of this new century. Before we can begin to strategize efforts to market our product to this growing demographic group, we must understand some history of this trend.
There are several reasons that may lead to why society is seeing a steady increase in the single-parent family structure. One reason is that a smaller percentage of the population is deciding to get married. In fact, since 1970, the proportion of the American population age 25-44 who have never married has ...

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the percentage among the same age group of women will be around 40 percent (Russell 211). So, the current popular saying of “half of marriages end in divorce” is slowly becoming true. The demographic trend toward single-parent households is clear and definite. The history and projections show that the trend will not disappear, but will become more evident.
Implications:
As the operator of a theme park, one must be able to capitalize on the increase of single parent families. This demographic trend will affect most every theme park. Since this trend will impact the theme park business as a whole, one must make adjustments to capitalize on this trend. One may ask, how can we do this?
With the increase of the single-parent household, we will more than likely see a decrease in family income (Poussaint 17). A decrease will occur because the household will be supported by a single income instead of a duel income. One way the theme park industry can use this information ...

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A., Single Parenthood: Implications for
American Society, Hogg Foundation for Mental
Health, University of Texas at Austin 1997.

Russell, C., The Official Guide to the American
Marketplace 2nd Edition. New Strategist
Publications, New York 1995.

Trend 2: Age Trends in the Hispanic Population.

It may be clear to some that the percentage of the population of the United States made up by Hispanics is growing. What may not be quite as clear is that Hispanics are younger as a group than the rest of the population. Their median age is 26.4 years, while non-Hispanic whites average 36.9 years. According to projections, by 2015 Hispanics will have a median age only 1.7 ...

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PAPER DETAILS
Added: 8/7/2005 01:53:40 PM
Category: Miscellaneous
Type: Premium Paper
Words: 1492
Pages: 6

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