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Eurodisney - Example Papers

Eurodisney

opened in April of 1992, and was expected to be the biggest attraction in France. So what happened? Were the French not into Mickey Mouse, or were they not willing to adapt to American culture? Many reasons contributed to the initial failure of Disney, and it seems Disney underestimated their influence and popularity outside of the United States.
The Europeans, mainly the French, were not eager to pay $280 on a day at the park, swollen prices placed on American food like hamburgers and milkshakes, and additional costs from $110 to $380 for hotels per night. Yet is was not only the prices that kept people away. During this period, there was a transatlantic airfare war going on, which ...

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supposed to account for fifty percent of the attendance, the French. Many of the French people viewed the Disney name and company as "American Imperialism - plastics at it's worst". Many French farmers were upset over how Disney purchased the land, which was at 1971 market value. Disney did not do homework at all. The advertising that they used, which was glitz and glamour, was all wrong. The French wanted to know about the variety of rides and attractions, not the image. was also not to serve alcohol in the park. The French are the worlds largest wine consumers, and eating a meal without a glass is viewed as absurd.
Most of these factors would have been foreseeable and controllable if Disney looked at the demographics and psycho graphics of the country that they called their newest home. The assumptions made about the spending habits on the types of items that Disney markets were all wrong. What seems to be is Disney assumed that Europeans, Asians, and Americans shared ...

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Eurodisney. (2004, January 8). Retrieved December 23, 2024, from http://www.essayworld.com/essays/Eurodisney/1179

"Eurodisney." Essayworld.com. Essayworld.com, 8 Jan. 2004. Web. 23 Dec. 2024. <http://www.essayworld.com/essays/Eurodisney/1179>

"Eurodisney." Essayworld.com. January 8, 2004. Accessed December 23, 2024. http://www.essayworld.com/essays/Eurodisney/1179.

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PAPER DETAILS

Added: 1/8/2004 08:25:31 PM
Category: Miscellaneous
Type: Free Paper
Words: 973
Pages: 4

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