Ferrari
in my opinion is a company that right from the beginning was "build to last"(1), it was built to be the best in Europe. It's founder Enzo was driven to develop the best (fastest) sports car possible not the most profitable. He was a clock builder, not a time teller so he developed traditions, he always wanted to be in the leading edge of automotive development; being a pioneer. That is why "so much of what established and where it was begun continues"(2) today in Modena, Italy. He developed an internal drive that is crucial for company's success throughout the test of time and competition from other companies. Like all the visionary companies that I know, also had it's problems but ...
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Italy where Enzo embarked on his lifelong passion in 1947. He was a racing pioneer, he engineered his cars with a "single objective in mind: speed,"(4) to build the fastest car possible in Europe. This in part is what distinguishes a part from all the other automakers around Europe. For Enzo it was a passion, he was driven by his passion to build the best racing car possible. In contrast the competition at the time was driven by profits. That is what sets apart from all the other specialist automakers in Europe. In his time, the Italian company has raced against the likes of Jaguar, Lotus, Aston Martin, Vanwall, McLaren, Mercedes-Benz and Benetton, but their involvement on the track in the last 50 years has been short-lived compared to ’s. is still today the best in the Industry of sport car racing; they dominate the Formula 1 car racing for the past 50 years. This has really stimulated the Italian economy. Formula 1 is known to be one of the sports that raises the most ...
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Companies such as Maserati, Lamborghini, Acura and McLaren have yet to show the staying power and attraction of . And Porsche, the one company that approaches ’s commitment, will always fall one year short of matching Maranello’s record. Most of these companies just ignored their past roots, their "core ideology"(6).
But that’s only part of the story. I think that automakers that spend too much time honoring history tend to become history. is a company and company's need to be profitable to survive. was a company stuck in the 1980’s. “The mentality, the way work was organized all needed to be changed.”(7) While much of what has made great is unchanged, I believe that ...
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Ferrari. (2005, November 4). Retrieved April 20, 2024, from http://www.essayworld.com/essays/Ferrari/35943
"Ferrari." Essayworld.com. Essayworld.com, 4 Nov. 2005. Web. 20 Apr. 2024. <http://www.essayworld.com/essays/Ferrari/35943>
"Ferrari." Essayworld.com. November 4, 2005. Accessed April 20, 2024. http://www.essayworld.com/essays/Ferrari/35943.
"Ferrari." Essayworld.com. November 4, 2005. Accessed April 20, 2024. http://www.essayworld.com/essays/Ferrari/35943.
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