Globalization

Integrated Writing

Globalization is the movement toward economic, marketing, financial [HYPERLINK: http://www.businessdictionary.com/definition/financial.html], trade [HYPERLINK: http://www.businessdictionary.com/definition/trade.html], and communications [HYPERLINK: http://www.businessdictionary.com/definition/communications.html] integration [HYPERLINK: http://www.businessdictionary.com/definition/integration.html]. The important causes of globalization differ among the three major components of flight, entertainment industry and politics that have positive effects on developing countries and negative on others with weaker economy. According to the lecture, International Marketing: ...

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main cause is flight factor. Most people prefer to travel by air. This type of transportation allows them to travel further and quicker. Moreover, the people who are involved in business have an opportunity to do their affairs on other parts of the world. Thus, it enables people to be less time out office. The cooperation and interaction between cultures has leaded to the growth of share values and attitudes, which are considered as an important characteristic of globalization. Secondly, the entertainment industry have an impact on people today. It is obvious that most films, TV programs, quiz shows are created in idea that they will be bought and broadcasted all around the world. Some of them become profitable and strong international brands. The reason why they become popular because they are based on "common human experience". `They evoke feeling and emotions shared by all people. Thirdly, another cause of globalization is advertisement. It is effective tools for marketing ...

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phrases and definition, which are not understandable for others. On the contrary, low-context communication is more evident. American car advertisements contain all information of the car in small details explaining "technology behind the car". Finally, lecturer explains that it would be better to launch production in countries where people are familiar with the product or have more or less the same attitude, heritage and language. As result, company will benefit and save money by using those elements. In short, globalization is process of cultures integration, where are no significant difference in people life styles. Products become lucrative and universal one as result of ...

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"Globalization." Essayworld.com. February 16, 2014. Accessed March 20, 2019. http://www.essayworld.com/essays/Globalization/103674.
"Globalization." Essayworld.com. February 16, 2014. Accessed March 20, 2019. http://www.essayworld.com/essays/Globalization/103674.
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PAPER DETAILS
Added: 2/16/2014 06:29:01 AM
Submitted By: unknown_24
Category: Business
Type: Free Paper
Words: 1560
Pages: 6

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