Hal Riney & Partners, Inc

Want to read the rest of this paper? Join Essayworld today to view this entire essay and over 50,000 other term papers

billing is now approaching $600 million. Management
Profiles -
The chairman and CEO of Hal Riney & Partners, Inc., is Mr. Hal Riney.
There are over 30 Sr. VPs and VPs holding various positions at the San Francisco
office alone. Some of the key personnel at the San Francisco office includes
Vice Chairman - James Travis; Chief Financial Officer & Executive VP - Lyn
Muegge; Executive VP & National Creative Director - Joe O’Neill; Executive VP,
and Managing Director - David Verklin; Executive VP and Corporate Development -
John Yost; and Creative Director - Gerald Andelin.
The Chicago office handles a set of different clients with its own
different personnel such as Barray Krause - Executive V.P. and Managing
Director; Jonathan Harries - Executive V.P. and Executive Creative Director;
Catharine Gerber - Senior V.P. and Media Director; and Paul Janas - Senior V.P.
and Creative Director. Hal Riney has recently added Scott Marshall as the
president on his pay roll after several ...

Get instant access to over 50,000 essays. Write better papers. Get better grades. Already a member? Login

to Sprint PCS, Hal Riney is playing a very active role in
Saturn Corporation’s launch in Japan with the seventh largest Japanese
advertising agency, Daiichi Kikaku. Saturn’s goal is to be No. 1 in customer
and dealer satisfaction.
Despite its success, HR&P had raised a rather controversial campaign in
the past. It would only be fair to present some of the unsuccessful campaigns
to achieve the objectivity of this assignment. One of those controversial ones
was the Swedish Bikini Team for Old Milwaukee Beer in 1992. The campaign was
charged and accused of being sexist by native Swedish and various feminist
groups in the US. HR&P withdrew the campaign and later resigned the ...

Succeed in your coursework without stepping into a library. Get access to a growing library of notes, book reports, and research papers in 2 minutes or less.

CITE THIS PAGE: