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Hal Riney & Partners, Inc - College Essay

Hal Riney & Partners, Inc


Ownership/size/locations -
., one of the most famous privately-owned
advertising agencies in San Francisco, CA, was founded in 1986 by chairman and
CEO Hal P. Riney himself. With the branch office in Chicago, Hal Riney &
Partners Heartland, reaches out to clients in different regions as well. Both
San Francisco and Chicago offices employ a total number of approximately 350
employees. Income/profitability -
As of July 1996, Hal Riney & Partners, Inc., had an approximate annual
billings of $475 million. The breakdown of gross billings by media are as
followes: Newspaper - $38 million; Business Publication - $4.75 million; Transit
- $4.75 million; Outdoor advertising - $19 million; TV ...

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billing is now approaching $600 million. Management
Profiles -
The chairman and CEO of Hal Riney & Partners, Inc., is Mr. Hal Riney.
There are over 30 Sr. VPs and VPs holding various positions at the San Francisco
office alone. Some of the key personnel at the San Francisco office includes
Vice Chairman - James Travis; Chief Financial Officer & Executive VP - Lyn
Muegge; Executive VP & National Creative Director - Joe O’Neill; Executive VP,
and Managing Director - David Verklin; Executive VP and Corporate Development -
John Yost; and Creative Director - Gerald Andelin.
The Chicago office handles a set of different clients with its own
different personnel such as Barray Krause - Executive V.P. and Managing
Director; Jonathan Harries - Executive V.P. and Executive Creative Director;
Catharine Gerber - Senior V.P. and Media Director; and Paul Janas - Senior V.P.
and Creative Director. Hal Riney has recently added Scott Marshall as the
president on his pay roll after several ...

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to Sprint PCS, Hal Riney is playing a very active role in
Saturn Corporation’s launch in Japan with the seventh largest Japanese
advertising agency, Daiichi Kikaku. Saturn’s goal is to be No. 1 in customer
and dealer satisfaction.
Despite its success, HR&P had raised a rather controversial campaign in
the past. It would only be fair to present some of the unsuccessful campaigns
to achieve the objectivity of this assignment. One of those controversial ones
was the Swedish Bikini Team for Old Milwaukee Beer in 1992. The campaign was
charged and accused of being sexist by native Swedish and various feminist
groups in the US. HR&P withdrew the campaign and later resigned the ...

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PAPER DETAILS
Added: 5/29/2005 05:00:55 AM
Category: Economics
Type: Premium Paper
Words: 1740
Pages: 7

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