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Hidden Persuaders In Advertising - College Essay

Hidden Persuaders In Advertising

Why do we drink a certain kind of milk, use a certain kind of
shampoo or buy a certain washing machine. Do we really have a choice in
these decision or are we compelled to make them by some hidden force. When
you look at all the brands of milk powder available today the fingers in
your hand wouldn't be enough to count them. We have to make a decision on
which brand to choose. The question is what is the basis on which this
choice will be made on. Most of the time the product you get packed in
different packets under different brand names are the same thing. Because
of this the different produces have to use some method to tell the consumer
that their product is better and that we should ...

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this product is available it can
make your life easier so if you want to buy it. as time went by and more
competitors came along the advertisers turned to another method of
advertising they started making advertisements which were aimed at the
subconscious. They started making mothers fell guilty for not giving their
child a certain brand of milk. This was done by showing that the best
mother in the world acted by some beautiful model gives her children that
brand of milk. The children are showed to be happy and lively and the
mother asks here audience "Why don't you give your child Nespray and make
him grow healthier. By doing this they make the mothers guilty for not
giving their child this brand of milk. So they are compelled to buying that
brand of milk by the advertisement. This is not because the child wants it
but because the mother wants to remover her guilty conscious. This milk may
be just the same as any other milk in the market and contain the same
nutrients and be ...

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Hidden Persuaders In Advertising. (2008, July 4). Retrieved December 23, 2024, from http://www.essayworld.com/essays/Hidden-Persuaders-In-Advertising/86244

"Hidden Persuaders In Advertising." Essayworld.com. Essayworld.com, 4 Jul. 2008. Web. 23 Dec. 2024. <http://www.essayworld.com/essays/Hidden-Persuaders-In-Advertising/86244>

"Hidden Persuaders In Advertising." Essayworld.com. July 4, 2008. Accessed December 23, 2024. http://www.essayworld.com/essays/Hidden-Persuaders-In-Advertising/86244.

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PAPER DETAILS

Added: 7/4/2008 07:22:32 AM
Category: Arts
Type: Premium Paper
Words: 763
Pages: 3

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