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Incentive Theory of Motivation Process - Online Essay

Incentive Theory of Motivation Process

Incentive Theory of Motivation

Incentive theory explains motivations in terms of external stimuli. In contrast to push or drive reduction theory, psychologists have proposed incentive pull theory because external stimuli pull the individual to some goal. Incentives can either be positive or negative we are motivated to obtain positive incentives, whereas we are motivated to avoid negative incentives. Incentive theory is primarily a psychological term, explaining the relation between motivation and behavior of the individual, as shaped by profitable intent. The basic concept behind the incentive theory is goals. Behavioral learning concepts such as association and reinforcement ...

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then individuals are more inapt to act this way or if actions are negatively received people are less likely to act in that manner. According to Atkinson, a person is motivated to behave by the strength of his or her motives, the expectancy of attaining the goal, and perceived incentives. Atkinson further postulates that the three motives affecting behavior are the need for achievement, affiliation, and power (Atkinson, 1978).

Works Cited

J. W. Atkinson and D. Birch. Introduction to Motivation (New York: D. Van Nostrand Company, 1978).

Cherry, Kendra (2010). A Closer Look at Some Important Theories of Motivation. Retrieved on June 20, ...

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PAPER DETAILS

Added: 4/18/2012 10:49:07 PM
Submitted By: Bgeemoney03
Category: Psychology
Type: Free Paper
Words: 287
Pages: 2

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