Interview With Martella Paper Products, Inc.

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limited to, overseeing sales, purchases,
and marketing. Jonathan has always played a large part in the day to day
activities of Martella Paper, and he hopes to continue to do so throughout
the rest of his career.
I chose to interview Mr. Martella because I one day hope to own and
operate my own successful business. Upon interviewing Mr. Martella I
discovered that it is extremely difficult to operate ones own business.
There are many different factors and problems that need to be dealt with on
a daily basis.

THE INTERVIEW

The primary factor essential for the success of Martella Paper
Products Inc. is the volume of sales. The second most important factor is
the inventory level which is what determines the cash flow. The third
factor is controlling overhead. Of the three, sales is the most crucial.
Without sales the other factors are irrelevant.
Marketing is also an important factor in the day to day operations
of the company. In order to be competitive with regard to the ...

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While
forecasting, the salespeople take into account the reaction of the small,
random select consumers that have seen the sample item. However, this
method can sometimes be misleading. The selected consumer is shown the
item three months before the item is seen by the public. Following a
positive reaction from the selected consumer, the product is produced.
The inventory control process is done manually. As a result of
manually counting the inventory, many mistakes are likely to occur. These
mistakes can have serious adverse affects on the inventory quantity.
Mistakes in the counting process can cause the inventory to seem in excess,
when in actuality the inventory is in shortage. ...

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