It And Retailing

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need to endure the costs of designing, printing and sending out catalogues. These factors contribute to e-commerce companies being able to offer products at greatly reduced prices as overheads have been minimised.

A company now has the ability to provide customers with a catalogue that has a far more extensive range than that of which any mail-order catalogue could provide. Recently Amazon have advertised that they currently offer more than 3 million books, to further their service they also give the customer the opportunity to read a description of every book supplied and also other titles buyers of the book have purchased. It is inconceivable to imagine all this information being provided in any catalogue that comes through the letterbox.

So we now can see some of the benefits that firms encounter from locating on the web but what do the consumers get out of this? It is now far easier to collect market research and make reasonable comparisons as by using the Internet you ...

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minutes of opening with a popular feature being giving the customer the opportunity of designing the exact colour scheme of the bike.

E-commerce equals success?

So far the benefits of e-commerce are outlined and you would be forgiven for immediately wanting to dream up your own way of becoming rich through the internet. But it is by no means plain sailing. Seven out of ten internet businesses located within the United Kingdom fail to trial their service before it is launched. Even then almost all are likely to have experienced problems and over a fifth are now experiencing significant customer service disruption as a result of sudden surges in demand or server overload.

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