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McDonald’s - Paper

McDonald’s


This is an exciting and interesting essay to write for a number of reasons. For one it’s an honour to make a research on one of the most profitable societies of the world, for second because the kindness of employees and the precision of Web site, are perfect sources for all kind of information that can help analyse through Porter’s value chain, all the aspects of its value creation.
In the late 1940s, Dick and Mac McDonalds were searching for a way to improve their little drive-in restaurant in San Bernardino, California, U.S.A.; they invented an entirely new concept based upon speed service, low prices, and big volumes. Word of its success spread quickly, in 1952 they had more than 300 ...

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restaurant chain plans to expand their leadership position through convenience, superior value and excellent operations. The effort to increase market share, profitability and customer satisfaction has produced high returns to shareholders: a compound annual total earning of 21% over the past 10 years. vision is to dominate the world-wide foodservice industry. Universal dominance means setting the performance standard for customer satisfaction and increasing market share and profitability through successful fulfilling convenience, value and execution strategies.
A precise way of considering ’ role of operations is through Porter’s value chain analysis. The Value chain breaks down the firm into its strategically relevant activities, in order to understand the behaviour of costs and the existing or potential sources of differentiation. A firm gains competitive advantage by performing these strategically important activities more cheaply or better than its rivals.
For a company ...

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his/her food is straightaway served.
The quest for variety to satisfy the growing number of customers was attracting ultimately led to new items being added to the Classical menu (hamburger, cheeseburger, milkshake and coffee, soft drinks and fries). Now there is a wide range of products that have been introduced throughout the years: Quarter Pounder (1972), Chicken McNuggets (1983), Egg McMuffin (1973), Big Mac (1963), etc. In addition many new products are always under development in test Kitchens for evaluation in selected markets. The menu is often enchanted with promotional products to add variety on limited time bases. The group constantly examines their menus around the world ...

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PAPER DETAILS
Added: 7/10/2005 11:47:41 PM
Category: Miscellaneous
Type: Premium Paper
Words: 1679
Pages: 7

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