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Mcdonaldization of Society - Paper

Mcdonaldization of Society

Nikki Norris
Sociology
Prof. Maida
Semester 2

Ritzer's sixth edition is a current analysis of an ever-present structure he calls "McDonaldization" that leads to the repetitious routine, irrational standards, standardized culture and dehumanization that now invades almost all areas of society worldwide. Ritzer argues that no social system is immune from this fast-food phenomenon that is serving to elevate quantity over quality, fast over slow, and nothing (lacking unique substance) over something (rich in unique substance). Ritzer argues that this system is one of the processes brought on by globalization. In the book, McDonaldization is used as a tool to analyze suburban housing, ...

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and Control. These elements are based on the idea of rationality created by the German sociologist Max Weber. Using McDonalds as the example, efficiency refers to getting the customer from hungry to full as quickly as possible. Calculability refers to the impression of getting a lot of food for a small price. Predictability offers the same hamburger anywhere in the world with no surprises. Finally, control provides customer management through lines, limited menus, self-service and measures to keep the visit short. This system offers advantages in speed, price, tradition, stability for customers and profit for companies. Ritzer argues that these seemingly advantageous and rational outcomes are actually quite irrational. These outcomes can create a decrease in product quality, false friendliness, unhappy workers, health and environmental damage, a consumer culture, a standardized society and dismantled families. These outcomes waste people's time (10 minute wait at the ...

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PAPER DETAILS

Added: 4/19/2012 08:25:23 PM
Submitted By: xoxnikayyxox
Category: Book Reports
Type: Premium Paper
Words: 1070
Pages: 4

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