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Hospitality - College Essay

Hospitality

Q1.

The concept of experiential economy is becoming popular in defining hospitality. Erdley and Kesterson-Townes suggest that "hospitality and leisure providers will move from a focus on facilities and services to a meaningful event that guests will personally encounter" (2002, p.11). Hospitality is about the creation and provision of powerful experiences (Wijesinghe 2008, p.12). Berridge (2007, pp. 69-70) points out that customer satisfaction depends on his personal experience with the product or service.

Hemmington (2007, p.6) states that "customers do not buy service delivery, they buy experiences; they do not buy service quality, they buy memories; they do not buy food and drink, ...

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and (5) security of strangers (Hemmington 2007). Hospitality is thus seen as a unique, memorable and personal experiential interaction between the person and the environment.

Innovative experiential design becomes important in the hospitality business. The themed restaurant Medieval Times Dinner and Tournament features medieval-style games and sword fighting, entertaining guests in fantasy environments with sensory and symbolic cues (Pelaez 2001). The dinner theatre located in Myrtle Beach is famous for a show with new music, costumes and choreography (Palisin 2012).

The robot restaurant in China provides a sensational experience to customers which is like a stage performance in the process of ordering food, delivering food and washing dishes (Smallman 2012).

Farm stay in Australia provides an authentic experience to the guests living the cities. The guests can experience and live the daily life of the farmers by staying in the farm listening to the sounds of cows, sheep ...

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2008, p. 22). The host-guest relations were governed by an unwritten code of conduct which was known as the natural law of hospitality. The host would honour his promise by providing services at a level of good quality and reasonable price whereas the guest would honour his promise by paying the host for the services provided (Visser 1991, p.93). In modern hospitality, the service provider and the guest have to observe rules and regulations by signing the contract so that the rights and responsibilities of both parties are clearly laid down.

Thirdly, hospitality was found to be an act of welcome in the olden days. O'Gorman notes that the "hospitable approach to be adopted was one of ...

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PAPER DETAILS
Added: 5/17/2013 11:33:13 PM
Submitted By: YFHui
Category: Business
Type: Premium Paper
Words: 2906
Pages: 11

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