NATASHA: Building and Motivating an Independent Sales Force

TIMTIMAN, JEDZON E.
IE 4

TIME CONTEXT
* 2001

VIEW POINT

Since Natasha [HYPERLINK: http://msenatasha.weebly.com/natasha-website.html] started in 1993, it has steadily grown to become one of the leading direct selling companies in the country. As a wholly Filipino-owned company, Natasha takes pride in the fact that it has become one of the leaders in an industry that has been traditionally dominated by multinational companies. Natasha Philippines is a direct selling company carrying shoes, apparel, accessories and personal care products. We work through a network of dealers who sell our products person to person using our catalogue.

* Selling The first earning opportunity is in ...

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OF THE PROBLEM

* Can natasha bags apparel and shoe sustain advantage in producing luxury items.
* Can natasha sustain its rapid demand growth while maintaining its competence

SWOT ANALYSIS

* STRENGTHS

+ Loyal consumer
+ Popularity
+ Products

* WEAKNESSES

+ Product bias in terms of gender
+ Being in the lowest ranked in most popular firms in the industry

* OPPORTUNITIES

+ Good marketing strategies
+ Environmental friendly raw materials and easy to source

* THREATS

+ Piracy / product fraud
+ Competitors

ALTERNATIVE COURSE OF ACTION

ACA 1

The firm may also put its production to other Asian countries

ACA 2

The firm must also provide other design of bags exclusive for men or for sports

ACA 3

In order to minimize risk of fraud or piracy of products the firm may conduct some hidden signatures and would be the company's secret of identifying the fraud from the real products they have.

RECOMMENDATION

The majority ...

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NATASHA: Building and Motivating an Independent Sales Force. (2012, July 23). Retrieved July 17, 2018, from http://www.essayworld.com/essays/NATASHA-Building-Motivating-Independent-Sales-Force/101279
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"NATASHA: Building and Motivating an Independent Sales Force." Essayworld.com. July 23, 2012. Accessed July 17, 2018. http://www.essayworld.com/essays/NATASHA-Building-Motivating-Independent-Sales-Force/101279.
"NATASHA: Building and Motivating an Independent Sales Force." Essayworld.com. July 23, 2012. Accessed July 17, 2018. http://www.essayworld.com/essays/NATASHA-Building-Motivating-Independent-Sales-Force/101279.
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PAPER DETAILS
Added: 7/23/2012 09:28:43 AM
Submitted By: jedzon
Category: Business
Type: Free Paper
Words: 393
Pages: 2

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