Organizational Changes within Marriott
Organizational Changes within Marriott
Anticipating Need for Change or Problem Identification
Bill Marriott is considered as one of the pioneers for the hospitality industry. With a vision in mind, he transformed a root beer stand to one of the largest hospitality brands in the world. Since the foundation was set in 1927, up until recently, Marriott has had remarkable success with their focus. The company has a proven track record that is above par with their annual sales target. It was unexpected when Marriott’s prosper began to decline when entering the new millennium. Sales figures showed a drastic drop in their annual revenue and a danger to their sales target. When there is an ...
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was the case for Marriott (Quigley, 1991). This can be fully ascertained by utilizing the model of organizational level of analysis developed by Beckhard and Harris in 1987 (Brown, 2011). According to this model “organizational development is an effort: (1) planned, (2) organization-wide, (3) managed from the top, (4) to increase organization effectiveness and health, through (5) planned interventions in the organization’s processes using behavioral science knowledge.” Successful organizational changes begin with an evaluation of the company state; this is what the Beckhard and Harris model described as analyzing the present state of the organization. It involves noting any alteration that might or are affecting the competiveness, market positioning, and financial performance, among others, of the company. It has already been established that Marriott’s performance, in term of sales, revenue, and growth, especially in the US was on the decline in the early millennium. Without a ...
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and focused heavily on expensive products such as trendy clothing lines and electronics (Gunther, 2007).
The Diagnostic Phase
By targeting a new segment of customers, Marriott considers itself to be undertaking an organizational change that is necessitated by external factors. However, this kind of change is a reactive rather than a proactive one, which unfortunately rarely benefits the organization in question (Kotter, 1996). Precisely, Marriott was reacting to the rising ranks of some of their chief competitors and unfavorable economic condition that had affected the purchasing power of its customer. The miseries of this organization were further pronounced during the economic ...
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"Organizational Changes within Marriott." Essayworld.com. June 21, 2014. Accessed November 23, 2024. http://www.essayworld.com/essays/Organizational-Changes-within-Marriott/104223.
"Organizational Changes within Marriott." Essayworld.com. June 21, 2014. Accessed November 23, 2024. http://www.essayworld.com/essays/Organizational-Changes-within-Marriott/104223.
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