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Porters Theory - Papers

Porters Theory

The demand for air travel is characterised by a very high income elasticity. Therefore, as the world economy grows, so the demand for air travel can be expected to increase too.
The political situation in Iraq has helped to drive oil prices to a record high and for BA, the oil price rise might add Ł100 million to their costs. In response, the cost of fuel surcharges is always at risk (appendix 2). BA is in the business of transporting people to and from worldwide destinations for both business and pleasure. If the international economy slows down, business trades less and fewer business people will use planes. Equally, people may choose less 'exciting' holidays.

3.1.3 Social ...

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destinations.

All industries are influenced by PEST factors. For example, some of the PEST factors affecting the airline industry in recent years include:

• Political: new European Union regulations have led to greater levels of competition on European routes. But increasing concerns are being raised about the environmental impact of aviation.

• Economic: rising incomes and lower interest rates have meant that people have more disposable income to spend on luxuries like long distance air travel.

• Social: increased popularity of holidays abroad has led to a boom in demand for air travel.

• Technological: modern aircraft are more economic to run than in the past making possible cheap air ...

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Porters Theory. (2011, June 16). Retrieved January 20, 2026, from http://www.essayworld.com/essays/Porters-Theory/99726

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PAPER DETAILS

Added: 6/16/2011 12:36:38 AM
Submitted By: shaifali6
Category: Business
Type: Free Paper
Words: 296
Pages: 2

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