Quintana Roo

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to rejuvenate many of their popular tourist destinations through various marketing strategies and additional funding. This was an attempt to prevent decline in tourist arrivals. The rejuvenation process proved to be difficult as many of these areas had no additional land to build upon, and were experiencing environmental problems due to overdevelopment. High profile tourists began to seek other international destinations; and as overall tourist numbers began to drop, tourism officials and other multi-national corporations were searching for other areas to develop. The answer lied in the state of . is situated on the eastern side of the Yucatan Peninsula in Mexico. “The population, except for the concentrations in Chetumal, the state capital, and a few towns, [was] dispersed in hamlets and villages” (Encyc. Br. Online). This undeveloped land was situated outside of the already developed beach resorts that dominated the Mexican tourism industry. The reason for the isolation of ...

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most part, had relied upon mass development of an area. Until this point, this type of rapid development was usually at the hands of outside investors, and national agencies who had different agendas, as well as conflicting interests with the local communities. The problems arose because while these developments helped bolster the national economy for the short term, they were not sustainable. Mass tourism areas caused great harm to the natural environment and to the local communities. When the region was in the planning process, the goal for the development of this new tourism product was to eliminate the problems of sustainability that Mexico had been dealing with in the overdeveloped ...

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