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Simplicity Breeds Clarity - Papers Online

Simplicity Breeds Clarity

Zain Shaikh
Professor McCourt
English 1302
April 15, 2013

Simplicity Breeds Clarity

When making an argument or using persuasion, images are useful in that they can be complex and communicate ideas that text alone could not. However, the simultaneous ability of images to be simplistic and natural also makes them ideal for conveying ideas that are modest and stark. The Australian Red Cross combined this ability with text to contradict a common belief among its audience and inspire a specific type of action.
The Australian Red Cross Blood Service (ARCBS) is a humanitarian movement with the International Red Cross that is focused on soliciting donations of two varieties for ...

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has the effect of focusing the viewer's attention on the donation box and infusing a sense of lacking. ARCBS is communicating that something is needed with the overall tone of the image and pointing to the answer by directing attention to the box.
There are two main elements of the box that the creators of the ad clearly intended on conveying to their audience. The first is the black text attached above the box. The words "Money Isn't Everything" are purposefully larger than the rest in order to establish the theme of the advertisement. These are the words that relate directly to the main image of the donation box and make an indirect suggestion to the viewers. The subtle message is, "something more is needed from you and the image should tell you what that is." The second main element is the box itself. The image of the donation box is one that the creators know the public is familiar enough with to understand that it is commonly used to collect financial donations. ...

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PAPER DETAILS

Added: 4/23/2014 12:53:33 PM
Submitted By: gunslinger527
Category: Miscellaneous
Type: Premium Paper
Words: 1050
Pages: 4

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