Tapestry Segmentation of My Family

Thematic Assignment #2

The best Tapestry Segmentation Life Mode Group Description that described my family was traditional living. I would consider my family is very middle class. We've lived in pretty decent neighborhoods most of my life. Both of my parents at one point had good paying jobs but that was when the economy was good. Now my dad is currently working two jobs and so does my mom. We own a MazdaR6 and we also have a Honda Accord. My dad is always watching the news and other political shows he has since I was young and my mom watches the news as well.
The next closets Tapestry segmentation description that would describe my family would be the American Quilt description. ...

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Minisee both has very good paying jobs. They are constantly flying to different states for business. I'm positive that there total family income is above-average. They have a big two-story house and each member of their family has their own car. They yard is always well kept because they have someone to come take care of it.
I'm selling IJump shoes which are a special training shoe. This is shoe is generally used by athletes and those who typically involved in sports or those who like to exercise regularly. My shoes would appeal to Scholars & Patriots and High Society. The reason why I chose these groups was because scholar's and patriots are mostly college students which mean this involves college athletes who will probably look to this shoe to train. High society people would probably purchase this shoe because it describes this group of people as being physically active and participating in a wide variety of public activities and sports. These would be the groups I would target ...

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PAPER DETAILS
Added: 12/8/2012 12:53:08 AM
Submitted By: cfswift2
Category: Personal Writing
Type: Premium Paper
Words: 386
Pages: 2

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