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The Patriotic Shopping Center - Online Term Paper

The Patriotic Shopping Center

In the essay “ Enclosed. Encyclopedic. Endured: The Mall of America” the author David Guterson describes the mall as a “…monstrous hallucination…”(211). Is the mall nothing more than an oversized shopping center, designed to look extravagant and patriotic? This “Megamall” has attracted shoppers from all over the globe, who get lost in its vast amount of stores and try to relieve stress and feelings of claustrophobia in the seven-acre theme park, Knott’s Camp Snoopy. The designers tried to create an environment that was meaningful to every American, a place where families could relax and enjoy the day together. However, the author persuades the reader that the mall is nothing more than a ...

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Thousands of visitors go to the mall to get lost in its 4.2 million square feet of floor space. They wander around aimlessly looking for direction but find that the straight way was lost and the YOU ARE HERE landmarks on the map kiosks referred to nothing in particular (Guterson 211). “Getting lost, feeling lost, [and] being lost--these states of mind are intentional features of the malls psychological terrain,” says Guterson (211). They designed an area with no clocks or windows, so the customer stays focused on shopping., however, these are typical of any shopping mall.
Guterson had an interview with the director of tourism, Colleen Hayes, and she explained the reason behind the patriotic red, white, and blue ribbons that decorate everything from the exterior to the smallest of souvenirs. They wanted the mall to symbolize, as Hayes stated “…a Mecca to which the faithful would flock in pursuit of all things purchasable”(213). Giving the mall a patriotic, true American feel would ...

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The Patriotic Shopping Center. (2006, March 24). Retrieved December 23, 2024, from http://www.essayworld.com/essays/The-Patriotic-Shopping-Center/43278

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"The Patriotic Shopping Center." Essayworld.com. March 24, 2006. Accessed December 23, 2024. http://www.essayworld.com/essays/The-Patriotic-Shopping-Center/43278.

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PAPER DETAILS

Added: 3/24/2006 07:10:04 PM
Category: English
Type: Premium Paper
Words: 774
Pages: 3

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