Trade Commission

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the guidelines have imposed undue cost to both the industry and the public.
Few would argue with the points of the original guidelines, whether it is monitoring misleading claims in advertising, or monitoring the quality of the products themselves. Despite economic and technological advances that have taken place in the industry since 1969, the guidelines still hold up as sound. There are also federal, state, and local laws that attempt to insure the same integrity in the pet food industry. The pet food industry also closely monitors itself. Given all these factors, it would seem best to question the necessity of such a survey, or, at least, to limit its scope and cost.
What could be unseen motives for initiating such a reassessment? The American pet food industry would certainly want to keep pressure on the government to regulate foreign competition, insisting that competitors meet the same stringent standards set for American manufacturers. The FTC would also stand to gain ...

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