Warning: Use of undefined constant referer - assumed 'referer' (this will throw an Error in a future version of PHP) in /usr/home/essaywo/public_html/essays on line 102

Warning: Use of undefined constant host - assumed 'host' (this will throw an Error in a future version of PHP) in /usr/home/essaywo/public_html/essays on line 105

Warning: Cannot modify header information - headers already sent by (output started at /usr/home/essaywo/public_html/essays:102) in /usr/home/essaywo/public_html/essays on line 106

Warning: Cannot modify header information - headers already sent by (output started at /usr/home/essaywo/public_html/essays:102) in /usr/home/essaywo/public_html/essays on line 109
Advertisements On Television - Term Papers

Advertisements On Television

According to Guy Cook's The Discourse of Advertising, every advertisement is made up of particular interactions between the text of the advertisement, the participants involved in the visuals and text of the advertisement, the function of the advertisement, the substance of the advertisement, the advertisement's pictures and music, the society in which the advertisement is located, the language of the ad, the paralanguage (or subtext) of the advertisement, the situation of the advertisement (that is, when the advertisement is displayed in a particular program), and also other advertisements and other forms of discourse the advertisement is relating to. In other words, no television ...

Want to read the rest of this paper?
Join Essayworld today to view this entire essay
and over 50,000 other term papers

fact that quite often people are cynical about advertising and are steeled not to believe what they see on television.
One of the most popular times to introduce an advertisement is during the Super Bowl. This offers advertisers one of its potentially widest television audiences. It is also a very desirable audience, because unlike most audiences, rather than flipping from channel to channel, individuals are more intent upon staying with one channel. The audience also tends to be male, reasonably wealthy, and young, thus all possessing factors that insure the audience members have a great deal of unlikely to be saved, potential 'consumer dollars' to spend on a wide range of products. One reason why younger audiences tend to be desirable as well to advertisers is that they tend to be more likely to change their buying patterns and try new products. This is one of the many reasons why Pepsi's Britney Spears 'Generation Next' ad was so hotly anticipated.
In this ...

Get instant access to over 50,000 essays.
Write better papers. Get better grades.


Already a member? Login

is by taste. By suggesting that the 'next' generation is going to choose Pepsi, and by associating the beauty and wholesome sexuality with Britney Spears with Pepsi, the message is clear. If one wants to be like Britney, or to be with Britney, chose the newer beverage of the young, new generation.
Or perhaps the message of the advertisement was not so clear. Overall the ad was judged to be a failure. What is not so clear about the advertisement is if in fact Pepsi is part of the "Next Generation," why the use of so much retro images and clothing while Britney sings a contemporary song? Isn't Britney part of a new generation rather than a past generation? Furthermore, the ad, rather ...

Succeed in your coursework without stepping into a library.
Get access to a growing library of notes, book reports,
and research papers in 2 minutes or less.


CITE THIS PAGE:

Advertisements On Television. (2015, July 23). Retrieved December 23, 2024, from http://www.essayworld.com/essays/Advertisements-On-Television/104818
"Advertisements On Television." Essayworld.com. Essayworld.com, 23 Jul. 2015. Web. 23 Dec. 2024. <http://www.essayworld.com/essays/Advertisements-On-Television/104818>
"Advertisements On Television." Essayworld.com. July 23, 2015. Accessed December 23, 2024. http://www.essayworld.com/essays/Advertisements-On-Television/104818.
"Advertisements On Television." Essayworld.com. July 23, 2015. Accessed December 23, 2024. http://www.essayworld.com/essays/Advertisements-On-Television/104818.
JOIN NOW
Join today and get instant access to this and 50,000+ other essays


PAPER DETAILS
Added: 7/23/2015 02:44:17 AM
Category: Business
Type: Premium Paper
Words: 1704
Pages: 7

Save | Report

SHARE THIS PAPER

SAVED ESSAYS
Save and find your favorite essays easier

SIMILAR ESSAYS
» Gender Stereotypes on Televisio...
» Stay Tuned: The Exploitation O...
» Gender Roles In Moderen Advert
» Alcohol Advertisements
» Television - In Living Color
» Analyzing Print Advertisements
» Cover Girl Cosmetics
» Controversy In Calvin Klein Adv...
» Television Advertisement
» Television Advertisement
Copyright | Cancel | Contact Us

Copyright © 2024 Essayworld. All rights reserved