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Advertising 2 - Term Papers

Advertising 2

The main purpose of advertising is to sell a certain product of send a message to a certain group of people. Advertisements can be found anywhere from billboards on the highway to banners on the Internet. Some advertisements try to sell a certain product and make people aware of their presence. Other advertisements are there to deliver a certain message to the people. As Judith Williamson says "Advertisements are one of the most important cultural factors moulding and reflecting our life today. They are ubiquitous, an inevitable part of everyone's lives: even if you do not read a newspaper or watch television, the images posted over our urban surroundings are inescapable. Pervading ...

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magazines there will be advertisements on computer hardware and software, and in beauty magazines there will be advertisements on make-up and beauty supplies. In other words, as Judith Williamson mentions, "Advertisements are selling us something else
besides consumer goods: in providing us with a structure in which we, and those goods, are interchangeable, they are selling us ourselves."(13) Most advertisements have an eye catching picture or phrase that will keep the attention of the viewer long enough to deliver them the message.
The advertisement that I have chosen to research on is a COVER GIRL advertisement that I found in a magazine called YM that stands for "young and modern" and is directed toward teenage girls. This advertisement has its COVER GIRL brand name as the headline. Even David Ogilvy recommends this: "I advise you to include the brand name in your headline. If you don't, 80 per cent of readers (who don't read your body copy) will never know what product ...

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Advertising 2. (2004, June 22). Retrieved April 25, 2024, from http://www.essayworld.com/essays/Advertising-2/9930

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PAPER DETAILS

Added: 6/22/2004 10:25:59 PM
Category: Miscellaneous
Type: Premium Paper
Words: 1038
Pages: 4

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