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Amazon - Term Papers

Amazon

Introduction

Amazon has the first mover advantage in online bookselling industry. In the onset of 2004, it is named to be number one in on-line service, has six website servers, 32 million customers in 150 countries, 900,000 associate programmes linking up or having contents of Amazon. However, it can influence the general and industry environment (a possible strength/ weakness creation) or be influenced in return (a possible opportunity/ threat eruption). Its objective then should not be strictly based on competitive action and responses implementing its mainstream strategic plot of expansion through customer innovation. This paper presents PEST and Five Forces Analysis, internal ...

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the top 20 countries that posted an average of at least 50% of internet penetration against the bottom 200 of less than 5%. The more-or-less 90% of global population without internet access is aggravated by the top 20's similar condition although prospects for the latter of becoming potential on-line customers are definitely higher than the bottom 200.

Further, building the technological environment for the bottom 200 could be a relatively easier national concern than building the necessary human capital to facilitate and use such infrastructure. This fact goes beyond the budget limitation of institutional segments (government, businesspeople, and academic foundations) and requires subsequent, if not preceding, popular culture approval. The less tolerant cultures like that of Chinese to Western aspirations is an example of e-commerce challenge belittling the power of technology against the rule of cultural supremacy that is conservative of modernism uncertainty that could ...

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to initially deploy rational market segmentation to underdeveloped and developing nations. Seeing technology diffusion initiated by political hierarchies is more dependable pre-condition than relying on the citizen-driven model of demand because it has the ability to relax religious and cultural ideologies at the face of developmental and economic issues towards a sustainable national dominance theory.

Five Forces Analysis

This analysis is more direct to the firm than PEST factors since the intensity of industry competition and profit potential is a relative direct factor of industry analysis observed in five forces; namely, threat of new entrants, bargaining power of ...

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"Amazon." Essayworld.com. August 30, 2012. Accessed December 23, 2024. http://www.essayworld.com/essays/Amazon/101398.
"Amazon." Essayworld.com. August 30, 2012. Accessed December 23, 2024. http://www.essayworld.com/essays/Amazon/101398.
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PAPER DETAILS
Added: 8/30/2012 05:51:18 PM
Submitted By: redkable
Category: Business
Type: Premium Paper
Words: 2091
Pages: 8

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