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Branding in Ethiopian Coffee - College Essays

Branding in Ethiopian Coffee

MEMORANDUM

TO: BERHANU KEBEDE, AMBASSADOR OF ETHIOPIA TO UNITED KINGDOM.
FROM: BRAND MANAGEMENT TEAM AT STONY BROOK UNIVERSITY.
DATE: 11 March 2011
SUBJECT: DELIVERING A SUCCESSFUL LAUNCH OF THE ETHIOPIAN COFFEE BRAND.

It is to our best understanding that Ethiopia currently struggles with a branding issue, thus the concern and contracting of the well-known London firm, Brandhouse, to construct a new image and identity for Ethiopian coffee products. There are a few problems we can address and find solutions to, including the public knowledge of Ethiopia and its exports. With this being said, there are many things Ethiopia and its new relationship with Brandhouse can do to ...

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blurbs can solve this problem. Other recommendations we can suggest to you is not only getting the public more educated of what Ethiopia is and does, but get your image out there as well. Invest in areas of advertising and/or sponsoring of other products around the world. With this being done, your image will mean something. When people begin to think of Ethiopian coffee, they will think of the brand image you’ve created and what you stand for. These are just a few suggestions you folks can make towards creating the image and identity you seek for Ethiopian coffee products.

For this to happen, Ethiopia needs to do some marketing research to find out where to advertise. They can use marketing research to decide what areas to advertise in and who to target. This will allow you to get their brand out there and become recognized by more people. Another thing Ethiopia needs to do is make sure people know that Ethiopia is the birthplace of coffee and to do this you need to use ...

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Branding in Ethiopian Coffee. (2011, April 4). Retrieved April 29, 2024, from http://www.essayworld.com/essays/Branding-in-Ethiopian-Coffee/97609

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PAPER DETAILS

Added: 4/4/2011 10:42:42 PM
Submitted By: blackymonster
Category: Business
Type: Premium Paper
Words: 490
Pages: 2

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