Branding in Ethiopian Coffee

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blurbs can solve this problem. Other recommendations we can suggest to you is not only getting the public more educated of what Ethiopia is and does, but get your image out there as well. Invest in areas of advertising and/or sponsoring of other products around the world. With this being done, your image will mean something. When people begin to think of Ethiopian coffee, they will think of the brand image you’ve created and what you stand for. These are just a few suggestions you folks can make towards creating the image and identity you seek for Ethiopian coffee products.

For this to happen, Ethiopia needs to do some marketing research to find out where to advertise. They can use marketing research to decide what areas to advertise in and who to target. This will allow you to get their brand out there and become recognized by more people. Another thing Ethiopia needs to do is make sure people know that Ethiopia is the birthplace of coffee and to do this you need to use ...

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