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Broadcasting, Programming, And The Audience - College Essays

Broadcasting, Programming, And The Audience

Steiner's Model
Steiner's model on programming preferences and broadcasting choices
tries to show how stations come to the conclusion of what programming to show.
This model goes on the assumption that broadcasters will go after the largest
audience possible.
Going on the information given about this hypothetical situation, we can
predict what each of the four stations in this market will show.
There are three distinct audience preferences. The first groups of 1200
viewers has a first programming preference of sitcoms and a second choice of
soaps. The second group numbers 900 viewers and would pick cops first and soaps
second. The third group, 500 viewers, likes soaps ...

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but their first is not available.
The FCC then offers a license to station B. After examining the audience
sizes, stations B also starts to show soaps. By programming to this audience, it
splits the soaps market with station A and both of them have 1300 viewers.
Station B does not pick another programming because no other choice can
offer more than 1300 viewers.
When the FCC offers a license to station C, things will definitely
change in this market. Station C sees the biggest audience available is the
sitcom market with 1200 viewers.
But when station C takes that 1200 viewers from the soap audience which
hold sitcoms as their first choice, station A and B will both drop to 700
viewers. They now have to make a decision. Both can find larger markets
elsewhere.
One station, and it does not matter which one, will switch to cop shows.
For this hypothetical, station B would choose cops for 900 viewers.
Station A, who still is ...

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or three stations showing the same thing.
This model does offer some insights on how stations and networks make
decisions. Just look at the TV Guide and see how many sitcoms there are on any
given night.
This also shows why some minority viewers never get programming directed
at them. The stations are going to the majority audiences which have larger
numbers. The minority viewer preferences, under these model, have to have
another station before they get to see their shows, in this situation.

First Copy Costs

First copy costs in the newspaper industry are the fixed costs of owning
a paper and printing the first one.
First copy costs include the money spend ...

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PAPER DETAILS

Added: 12/16/2008 08:11:55 AM
Category: Arts
Type: Premium Paper
Words: 1856
Pages: 7

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