Case Study 2


The term marketing mix is used to describe the all the options available to the marketing manager in order to market a particular good or service. It is often referred to as the 4P’s(i.e Product, Place, Promotion, and Place)
The Product Variable: This aspect of the marketing mix deals with researching consumers’ product wants and designing a product with the desired characteristics. This is a very important element of the marketing mix because it directly involves creating products and services that satisfy consumers’ needs and wants.
The Place Variable: To satisfy consumers (i.e their needs and wants), products must be available at the right time and in a convenient ...

Want to read the rest of this paper?
Join Essayworld today to view this entire essay
and over 50,000 other term papers

that product.
The Price Variable: This aspect of the marketing mix relates to the activities associated with establishing pricing policies and determining product prices. Price is a critical component of the marketing mix because consumers are concerned about the value obtained in an exchange.
This marketing strategy is extremely important to the success of a particular good or service which in turn could determine the success of the organisation in the future. When marketing managers attempt to develop and manage their product it is extremely important that they look at various different aspects;

1. Those relating to the marketing mix: which the company has control over because they are able to develop their marketing strategies depending on the consumers’ needs and wants.
2. Those that make up the marketing environnment: which include elements that the company has little or no control of (e.g certain government rules and regulations).
3. Market opportunity analysis: ...

Get instant access to over 50,000 essays.
Write better papers. Get better grades.


Already a member? Login


CITE THIS PAGE:

Case Study 2. (2005, August 13). Retrieved July 15, 2018, from http://www.essayworld.com/essays/Case-Study-2/31632
"Case Study 2." Essayworld.com. Essayworld.com, 13 Aug. 2005. Web. 15 Jul. 2018. <http://www.essayworld.com/essays/Case-Study-2/31632>
"Case Study 2." Essayworld.com. August 13, 2005. Accessed July 15, 2018. http://www.essayworld.com/essays/Case-Study-2/31632.
"Case Study 2." Essayworld.com. August 13, 2005. Accessed July 15, 2018. http://www.essayworld.com/essays/Case-Study-2/31632.
JOIN NOW
Join today and get instant access to this and 50,000+ other essays


PAPER DETAILS
Added: 8/13/2005 08:16:09 PM
Category: Miscellaneous
Type: Premium Paper
Words: 759
Pages: 3

Save | Report

SHARE THIS PAPER

SAVED ESSAYS
Save and find your favorite essays easier

SIMILAR ESSAYS
Business - Case Study
Business - A Case Study
Case Study
Baxton Technology Case Study
Organisational Structural Analy...
A Case Study Of Kenya Railways
Nike Organization and Working C...
Redux Marketing Case Study
The Formation Of An Independent...
What Leads To Intervention?: A...
Copyright | Cancel | Contact Us

Copyright © 2018 Essayworld. All rights reserved