Case Study 2

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that product.
The Price Variable: This aspect of the marketing mix relates to the activities associated with establishing pricing policies and determining product prices. Price is a critical component of the marketing mix because consumers are concerned about the value obtained in an exchange.
This marketing strategy is extremely important to the success of a particular good or service which in turn could determine the success of the organisation in the future. When marketing managers attempt to develop and manage their product it is extremely important that they look at various different aspects;

1. Those relating to the marketing mix: which the company has control over because they are able to develop their marketing strategies depending on the consumers’ needs and wants.
2. Those that make up the marketing environnment: which include elements that the company has little or no control of (e.g certain government rules and regulations).
3. Market opportunity analysis: ...

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