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Dell Computer Corporation - College Paper

Dell Computer Corporation

The marketing concept that has proven to be the most successful for the also happens to be their business. The differentiated marketing: different buyers, different strategies. The bold-concept – direct customer contact – has made Dell one of the most successful companies of the 1990s.
Through its pioneering direct business model, offers in-person relationships with corporate and institutional customers; telephone and Internet purchasing (the latter now averaging $14 million per day); customized computer systems; phone and on-line technical support; and next-day, on-site product service.
Dell arranges for system installation and management, guides customers through planning for and ...

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Dell’s award-winning customer service, industry-leading growth and financial performance continue to differentiate the company from competitors. At the heart of that performance is Dell’s unique direct-to-customer business model. “Direct” refers to the company’s relationships with its customers, from home-PC users to the world’s largest corporations. There are no retailers or other resellers adding unnecessary time and cost or diminishing Dell’s understanding of customer expectations.

- Price for Performance – By eliminating resellers, retailers and other costly intermediary steps – together with the industry’s most efficient procurement, manufacturing and distribution process – Dell offers its customers powerful, richly configured systems at competitive prices.
- Customization – Every Dell system is built to order. Customers get exactly, and only, what they want.
- Service and Support – Dell uses knowledge gained from direct contact before and after the ...

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Dell Computer Corporation. (2008, October 29). Retrieved November 22, 2024, from http://www.essayworld.com/essays/Dell-Computer-Corporation/92229

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PAPER DETAILS

Added: 10/29/2008 06:40:23 PM
Category: Computers
Type: Premium Paper
Words: 1036
Pages: 4

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