Warning: Use of undefined constant referer - assumed 'referer' (this will throw an Error in a future version of PHP) in /usr/home/essaywo/public_html/essays on line 102

Warning: Use of undefined constant host - assumed 'host' (this will throw an Error in a future version of PHP) in /usr/home/essaywo/public_html/essays on line 105

Warning: Cannot modify header information - headers already sent by (output started at /usr/home/essaywo/public_html/essays:102) in /usr/home/essaywo/public_html/essays on line 106

Warning: Cannot modify header information - headers already sent by (output started at /usr/home/essaywo/public_html/essays:102) in /usr/home/essaywo/public_html/essays on line 109
Dell Computer Corporation - College Paper

Dell Computer Corporation

The marketing concept that has proven to be the most successful for the also happens to be their business. The differentiated marketing: different buyers, different strategies. The bold-concept – direct customer contact – has made Dell one of the most successful companies of the 1990s.
Through its pioneering direct business model, offers in-person relationships with corporate and institutional customers; telephone and Internet purchasing (the latter now averaging $14 million per day); customized computer systems; phone and on-line technical support; and next-day, on-site product service.
Dell arranges for system installation and management, guides customers through planning for and ...

Want to read the rest of this paper?
Join Essayworld today to view this entire essay
and over 50,000 other term papers

users.

Dell’s award-winning customer service, industry-leading growth and financial performance continue to differentiate the company from competitors. At the heart of that performance is Dell’s unique direct-to-customer business model. “Direct” refers to the company’s relationships with its customers, from home-PC users to the world’s largest corporations. There are no retailers or other resellers adding unnecessary time and cost or diminishing Dell’s understanding of customer expectations.

- Price for Performance – By eliminating resellers, retailers and other costly intermediary steps – together with the industry’s most efficient procurement, manufacturing and distribution process – Dell offers its customers powerful, richly configured systems at competitive prices.
- Customization – Every Dell system is built to order. Customers get exactly, and only, what they want.
- Service and Support – Dell uses knowledge gained from direct contact before and after the ...

Get instant access to over 50,000 essays.
Write better papers. Get better grades.

Already a member? Login

CITE THIS PAGE:

APA
MLA
Chicago
Turabian

Dell Computer Corporation. (2008, October 29). Retrieved October 22, 2025, from http://www.essayworld.com/essays/Dell-Computer-Corporation/92229

"Dell Computer Corporation." Essayworld.com. Essayworld.com, 29 Oct. 2008. Web. 22 Oct. 2025. <http://www.essayworld.com/essays/Dell-Computer-Corporation/92229>

"Dell Computer Corporation." Essayworld.com. October 29, 2008. Accessed October 22, 2025. http://www.essayworld.com/essays/Dell-Computer-Corporation/92229.

JOIN NOW

Join today and get instant access to this and 50,000+ other essays

PAPER DETAILS

Added: 10/29/2008 06:40:23 PM
Category: Computers
Type: Premium Paper
Words: 1036
Pages: 4

Save |

Report

SHARE THIS PAPER

SAVED ESSAYS

Save and find your favorite essays easier