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History Of Advertising - College Essay

History Of Advertising

This Essay is for People that are in VCE up to Elderly People
Advertising is dated back to the Christian Era. One of the first known methods
of advertising was outdoor signs, they would be painted on the wall of a
building and were usually very eye catching. Archaeologists have found signs in
the ruins of ancient Rome and Pompeii which advertised travelers to go to a
tavern situated in another town. In about the 1440's there was an invention of a
movable-type of advertising which was a printing press. In the 16th century some
companies had a trade mark which was a two or three dimensional picture or sign.
In both volume and technique, advertising has made its greatest advances in the
U.S. ...

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aware of or influenced by brand names.
The first product that had brand names were soap products. In the 1880's a few
brands came out and they were Ivory, Pears, Sapolio, Colgate, Kirks American
Family and Packer's. Not long after brands such as Royal baking powder, Quaker
oats, Bakers chocolate, Hire's root beer, Regal shoes and Waterman's pens were
nationally advertised. In the early 1900's America began to become aware of such
brand names like Bon Ami, Wrigley and Coca-Cola. After World War 1 advertising
developed into a business so big that it was almost a trademark of America
itself through the eyes of the rest of the world. This was expanded by technical
improvements which made transportation, communication and graphics work easier,
cheaper and better.

The invention of electricity led to the illuminated outdoor poster,
photoengraving and other modern printing inventions helped both editorial and
advertising departments of printed journals. In the 1920's the radio ...

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History Of Advertising. (2007, April 24). Retrieved December 23, 2024, from http://www.essayworld.com/essays/History-Of-Advertising/63831

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PAPER DETAILS

Added: 4/24/2007 04:58:53 AM
Category: Economics
Type: Free Paper
Words: 526
Pages: 2

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