History of Advertising

Kien Pham
Pre-U Writing
February 19, 2017

A Brief History of Advertising

Throughout history, advertising as a tool of promoting and communicating has significantly influenced our today society in many ways. Many people might not have any idea what essential part advertising takes in our culture and business, what considerable impacts it has on making, shaping and even adjust individuals' opinions and choices about things and events. Advertising has been developing for a long time; however, the most important elements which led advertising to its current state are these factors: the advancement of mass media technologies and economic expansion in many countries.
Tellis and Ambler ...

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by merchants to shout the praises of their wares. One may consider these people as forerunners to voice-overs in radio or television commercials. Advertising from its earliest days served to inform, persuade (sell) and remind consumers just as it does today. But it was less pervasive than today because of the limited media and the limited number of goods available for trading (Norris, 1981). Up to the industrial revolution, advertising and production remained primarily a local phenomenon. Items such as land, slaves, and transport (i.e., both goods and services) were advertised, with these messages being usually more akin to classified or outdoor ads than the elaborate electronic advertising of today. Furthermore, it was essentially local.
Between 1760 and 1830, the Industrial Revolution transformed every aspect of the economy (and indeed, life in general) (Norris, 1981). People left subsistence farming and moved to the towns and the factories. For the producer, it meant ...

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Added: 3/24/2017 12:21:19 AM
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