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How Employees Affect Consumer Behavior - College Essay

How Employees Affect Consumer Behavior

Summary
I am going to discuss and what I
believe are the best ways to improve their effectiveness. I will be drawing
upon my experiences as a consumer and working in a retail environment.

Comments

No one fulfills your corporate philosophy or promotes your products and
services more than your employees. They are like ambassadors representing the
United States when the president can not be there in person. You need them to
act on your behalf when dealing with customers. If the customers aren't treated
well once in your store or business, what good does it do to use marketing to
get them into your store or business. You also have the problem of each
customer who was treated poorly, ...

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to a competing
business, because of the way I was treated. I know I am not the only person who
does this, so I feel it is very important to have a work force that helps market
your products, by being friendly and knowledgeable. This will prevent customers
from turning away from your products and services. Ask your workers if they
would recommend your product or service to their family and friends. If your
people lack confidence in your company, you need to find out why and fix it.
You want them to be proud to use your product or service so they can convey this
feeling to the customers.

Some of the things that turn off consumers are long lines and employees
who don't pay attention or just go through the motions. Rudeness, impatience,
and judgmental remarks are very damaging to your company image. Workers who are
poorly trained or don't know about your product or service serve no purpose and
let down customers. Lies, dishonesty, and promises that are broken cost
companies ...

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How Employees Affect Consumer Behavior. (2008, November 10). Retrieved December 23, 2024, from http://www.essayworld.com/essays/How-Employees-Affect-Consumer-Behavior/92871

"How Employees Affect Consumer Behavior." Essayworld.com. Essayworld.com, 10 Nov. 2008. Web. 23 Dec. 2024. <http://www.essayworld.com/essays/How-Employees-Affect-Consumer-Behavior/92871>

"How Employees Affect Consumer Behavior." Essayworld.com. November 10, 2008. Accessed December 23, 2024. http://www.essayworld.com/essays/How-Employees-Affect-Consumer-Behavior/92871.

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PAPER DETAILS

Added: 11/10/2008 10:51:43 PM
Category: Economics
Type: Premium Paper
Words: 665
Pages: 3

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