Warning: Use of undefined constant referer - assumed 'referer' (this will throw an Error in a future version of PHP) in /usr/home/essaywo/public_html/essays on line 102

Warning: Use of undefined constant host - assumed 'host' (this will throw an Error in a future version of PHP) in /usr/home/essaywo/public_html/essays on line 105

Warning: Cannot modify header information - headers already sent by (output started at /usr/home/essaywo/public_html/essays:102) in /usr/home/essaywo/public_html/essays on line 106

Warning: Cannot modify header information - headers already sent by (output started at /usr/home/essaywo/public_html/essays:102) in /usr/home/essaywo/public_html/essays on line 109
Market Research - Paper

Market Research


Many businesses are Product Orientated. This means that they design and make a product, and then try and convince consumers to buy it. Business can also be “Market Orientated”. This is where they try to find out what consumers want before making the final product. Finding out about what consumers want and need, and what makes them buy, is called “”.
Businesses which are mainly product orientated risk spending a large amount of resources launching a product which proves to be a failure. Researching the market helps reduce this risk. It should focus research and design effort onto products which have a chance of success in the market place. When the product is launched, a carefully ...

Want to read the rest of this paper?
Join Essayworld today to view this entire essay
and over 50,000 other term papers

the use of secondary Data. This is information which is already available, both within and outside the business. Information within the business is information collected routinely. Invoices, for instance, will tell them how much they selland who they are selling to. Accounts will give information about the value of sales and costs of production. Businesses can also collect information which is available from sources outside the business e.g. Government, the media, Trade associations etc. The results of that research are given in a table.
Field research involves the collection of Primary Data information which no one has yet collected. It is collected specially for the particular piece of research. Primary data is collected through direct investigation, usually in one of three ways-observation, survey and expreriment.

Observation is looking at and recording what people do and how they behave can be important.
Surveys usually involves asking questions of Respondents- people ...

Get instant access to over 50,000 essays.
Write better papers. Get better grades.


Already a member? Login


CITE THIS PAGE:

Market Research. (2006, May 27). Retrieved December 23, 2024, from http://www.essayworld.com/essays/Market-Research/46605
"Market Research." Essayworld.com. Essayworld.com, 27 May. 2006. Web. 23 Dec. 2024. <http://www.essayworld.com/essays/Market-Research/46605>
"Market Research." Essayworld.com. May 27, 2006. Accessed December 23, 2024. http://www.essayworld.com/essays/Market-Research/46605.
"Market Research." Essayworld.com. May 27, 2006. Accessed December 23, 2024. http://www.essayworld.com/essays/Market-Research/46605.
JOIN NOW
Join today and get instant access to this and 50,000+ other essays


PAPER DETAILS
Added: 5/27/2006 01:10:37 PM
Category: Miscellaneous
Type: Premium Paper
Words: 617
Pages: 3

Save | Report

SHARE THIS PAPER

SAVED ESSAYS
Save and find your favorite essays easier

SIMILAR ESSAYS
» Theory On Market Research
» Market Research
» Research And Development - Bus
» Business Plan
» Disposable Diapers
» Different Strategies Employed B...
» Australia
» The Travel Industry And The Int...
» Marketing Essentials
» E-Commerce
Copyright | Cancel | Contact Us

Copyright © 2024 Essayworld. All rights reserved