Marketing Project

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anyone that now owns, plans to own, or is reluctant to own
because of their fear due to lack of knowledge. As a test area, I would keep my
business in the immediate vicinity. The Battle Creek/Kalamazoo area would be my
start up point. Although computer sales have increased considerably due to the
drastic drop in prices and at the same time the increase in speed and abilities,
I don't want to bite off more than I can chew. There will always be computer
users because, like the television, society has welcomed the computer chip
into everyday life. In other words, expansion will be there.

Product Strategy

My business is a service to the public. Mainly telephone contact to all
that contract with the service. For those extreme cases, home visits may be a
necessity. The main purpose is to guide the computer owner through any problems
they may encounter. At the present time, most computer companies offer
assistance at a fee of $35 per situation. That means every time you need ...

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month up to 25 calls
$45 for two months up to 50 calls $70 for three months up to 75 calls $125 for
six months unlimited calls $200 for 1 year unlimited calls all emergency home
visits would be a $20 charge An important note: These would be the promotional
prices in the Introductory stage of my business. If and when my client list
expands, further changes and adaptations would take effect. At this stage I'm
more interested in building clientele.

When it comes to a service, the price/value relationship is less likely
to come into question. Therefore it will be my responsibility to convey to the
potential customer the purpose and obligations of my service. I feel that once
a person ...

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