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Mr. Joemarie Trinidad - Paper

Mr. Joemarie Trinidad

I used to be in those panels of the AdBoard (Advertising Board of the Philippines) screening commercials prior to airing. All of us were advertising practitioners who render our services on a pro bono basis, in the interest of self-regulation.

However, the screening function has ceased to be an AdBoard function and has moved to the Advertising Standards Council, under the Kapisanan ng mga Brodkaster sa Pilipinas (KBP). Even as the function has been moved, the process has stayed the same, and the screeners are still from different sectors (ad agency sector - 4As-P, advertisers sector - PANA, and the media sector - KBP and UPMG). Even the Code has been adopted by the ASC.

The ...

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PAPER DETAILS

Added: 3/8/2011 05:34:36 AM
Submitted By: jomzy
Category: Personal Writing
Type: Free Paper
Words: 191
Pages: 1

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