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Popular Culture Of America - Papers

Popular Culture Of America

The is a very interesting part of being an American. Especially, interesting is the world of advertising on television, radio, billboards, or even magazines. Diane Barthel presents her views on the images presented in advertising in magazines in her article "A Gentleman and a Consumer". In this article, Barthel describes how men are advertising targets just often as women, and how advertising to men is changing in our society today. She talks about how advertisements that target men urge them to adopt traditional, take charge male roles. She explains about how advertisements use women or "sex and seduction" to sell their products, and she talks about how advertisements for ...

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companies are doing this by compelling males into thinking that they have to look rugged, untouched, muscular and powerful. One example to support this statement is the "Marlboro" man advertisement. She explains the advertisement agencies' strategies are very smart because no man wants to look feminine in any way. This type of advertisement is also used in the selling of cars, cologne, clothes, etc.
Secondly, according to Diane Barthel, advertising companies are also using women or "sex and seduction" to sell their products. The companies are using sexy, beautiful women in their advertisements as one of their tactics to attract men and to twist their minds into purchasing a particular product. Companies are implementing the same tactics in the advertisements that target women by sending out the message of "Buy (this product) and he will notice you".
Lastly, Diane Barthel feels that advertising agencies try to convey to males what a " real man" is supposed to look ...

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PAPER DETAILS

Added: 4/14/2007 06:36:36 PM
Category: American History
Type: Premium Paper
Words: 543
Pages: 2

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