Shopping In America

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enormous island of commerce in a sea of asphalt, the mall
offers plenty of docking points — usually next to major commercial outlets —
for cars that circle in search of the closest slot and an easy entrance.
Third, the mall offers an extraordinary variety of products under
its one gigantic roof. Specialty stores and boutiques offer items that
people don't realize they need until they're put under the spell of
brightly lighted, beautifully furnished window after window of beguiling
wares. Malls are built to respond to Americans' insatiable desire for
stuff; either that, or a generation of Americans has been genetically
engineered to respond to the sellers of stuff. Either way, it works.
And finally, the mall feels safe: it is lighted, warm, dry, busy.
Senior citizens are invited to do their walking exercises there in the
early hours; physically challenged people easily meander the smooth floors
of curbless, stairless businesses in motorized carts; children are amused
by clowns and ...

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