Sponsors And Sports

In the world of sports, everything from the cups the athletes drink from to the
stadiums they play in is up for grabs. The four major sports are a playing
field for the teams as well as major companies hoping to influence the public.
While there are some positives and negatives to sponsors, a line has to be drawn
somewhere. The four major sports, Major League Baseball, the National Basketball
Association, the National Football League, and the National Hockey League all
generate millions of dollars from sponsors each year. Individual athletes
themselves command large endorsement contracts that in many cases exceed their
own salaries. And although the heads of these sports try to limit ...

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arenas after their companies. Television gives these
companies even more chances to influence the public with commercials that
companies might sometimes pay up to $1 million for. The uniforms that the
players wear are now being made my different manufacturers whereas five years
ago each league had all their teams wearing the same brand. The equipment being
used is also made by different companies. No matter what is being fought for,
sponsors create good and bad influences in each sport. Major League Baseball is
recognized as the most popular sport. They also play the most games which is a
plus to sponsors. Each game is seen as a chance to spread word of their company.
But MLB seems to be the least affected team wise by sponsors. This is probably
because of the strict rules set forth and also because of recent work stoppages
and labor disputes. MLB was once the leader in innovative ideas involving
sponsors. Billboards are placed around the stadium in strategic spots that ...

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of a part of baseball.
More athletes should be endorsed and more impact on teams in smaller markets
need to happen for baseball to regain popularity. The National Basketball
Association could be easily summed up concerning sponsors as shoe wars. Nike,
Reebok, Adidas, Fila and anybody else are fighting for just about every athlete
in an effort to make money. The response has the public interested in
basketball and has made basketball a stable and profitable sport. Women's
basketball is now picking up steam because companies are realizing that they
could make money on women too. These shoe wars have trickled down to the
collegiate level, where companies pay schools to wear their ...

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Sponsors And Sports. (2005, January 16). Retrieved January 21, 2019, from http://www.essayworld.com/essays/Sponsors-And-Sports/20688
"Sponsors And Sports." Essayworld.com. Essayworld.com, 16 Jan. 2005. Web. 21 Jan. 2019. <http://www.essayworld.com/essays/Sponsors-And-Sports/20688>
"Sponsors And Sports." Essayworld.com. January 16, 2005. Accessed January 21, 2019. http://www.essayworld.com/essays/Sponsors-And-Sports/20688.
"Sponsors And Sports." Essayworld.com. January 16, 2005. Accessed January 21, 2019. http://www.essayworld.com/essays/Sponsors-And-Sports/20688.
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Added: 1/16/2005 11:07:28 PM
Category: Miscellaneous
Type: Free Paper
Words: 1382
Pages: 6

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