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Target Markets - Online Term Paper

Target Markets

The criteria used to develop the market segment for R.J. Reynolds Tobacco Co.’s new brand of cigarette called “Dakota” is mainly that of demographics, and psyhcographics. The target market in this case appears to be poorly educated, virile white females age 18-20, who enjoy being around their boyfriends and doing whatever their boyfriends are doing, for example going to “Hot Rod shows, Tractor Pulls, cruising, and going to parties”. This target market was most likely selected for two main reasons. The first is because of the enormous profits to be gained from this particular group and the second is because of this group’s lack of education and low ...

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the consumer’s values, activities, interests, opinions, and demographics. This article conveys that these women are Strivers, which means they are unsure of self and need approval from others. This group also seems to be search of some type of relief from their current lives (relief seekers). All of this data provides an idea of this groups values as well its activities and interests. Which makes this targeted group so vulnerable to tobacco companies marketing efforts.
This market was selected because of its size and growth, and also probably because of this group’s lack of education. This group of females’ aged 18-20 are the only group of Americans whose rate of smoking continues to increase. The reason why this group’s rate continues to grow is because they really don’t know better and if they do they really don’t care. This creats a wonderful opportunity for lucrative profits from the tobacco companies.
This form of marketing is called ...

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Target Markets. (2004, February 11). Retrieved November 22, 2024, from http://www.essayworld.com/essays/Target-Markets/2895

"Target Markets." Essayworld.com. Essayworld.com, 11 Feb. 2004. Web. 22 Nov. 2024. <http://www.essayworld.com/essays/Target-Markets/2895>

"Target Markets." Essayworld.com. February 11, 2004. Accessed November 22, 2024. http://www.essayworld.com/essays/Target-Markets/2895.

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PAPER DETAILS

Added: 2/11/2004 07:06:14 AM
Category: Miscellaneous
Type: Free Paper
Words: 398
Pages: 2

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