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The Market Structure Of Microsoft - Online Term Paper

The Market Structure Of Microsoft

Microsoft is the undisputed leader in the market for operating systems (Sheremata 1997). The Microsoft Corporation has produced the vast majority of operating systems for all personal computers (PCs); moreover, operating systems that Microsoft has created are Windows95, Windows 3.1, and DOS. They also have produced the leading spreadsheet and word processors for both Windows and Macintosh operating systems. They own 85% of the market share with their office software Word, Excel, Powerpoint, Microsoft Exchange, and Microsoft Access. Not surprisingly, most of us have used some if not all of these products and/ or services provided by the Microsoft Corporation.
How did the Microsoft ...

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In 1981, Microsoft purchased an operating system for an Intel based 8086 chip from a small company named Seattle Computer Products and redesigned its product to sell it to license it to IBM for its new personal computer (PC) (Conigliaro1996). The redesigned product was released under the name MS DOS 1.0. IBM being a monopoly at that time in the hardware department, by allowing Microsoft to provide the operating system to its PCs, then an outside source, relinquished control of the software industry to this up-and-coming powerhouse. Microsoft retained the right to license their operating system to other manufacturers and helped spur the massive IBM clone industry.
Microsoft became one of the leaders in the computer industry during the 1980s with the help of technologies that help provide PCs for an information hungry age and with Microsoft providing the operating systems for a high percentage of the PCs sold. By the late 1980s, Microsoft controlled the operating system market; ...

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PAPER DETAILS

Added: 8/16/2006 01:43:03 AM
Category: Economics
Type: Premium Paper
Words: 891
Pages: 4

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