Marketing Research Essays and Term Papers

Murray Davis' Smut, Erotic Reality/Obscene Ideology

In the book Smut, Erotic Reality/ Obscene Ideology , by Murray Davis (1983), the author expresses the idea that the best source for studying human sexuality objectively is "soft core", rather than “hard core” pornography. (Davis p. xix). The purpose of this paper is to critique Davis's claim ...

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Questions Of Ethics In Computer Systems And Their Future

1) Identify and discuss security issues and considerations evident for Information Systems And computerization in the brokerage industry. ( Think about how the Internet has already influenced trading.) "The technology is getting ahead of regulators" claims David Weissman, director of money and ...

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Smart Cards

1. Technology Requirements of a Smart Card What is a Smart Card? Before I outline the technology requirements of the project, I think it is helpful to define what exactly a smart card is. The actual term smart card comes from France. It was during a period of national investment and modernisation ...

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Emerging Trends - Body Wearable Computers

Wearable computing facilitates a new form of human-computer interaction comprising a small body-worn component that is always on and always ready and accessible. This new computational framework differs from that of hand held devices, laptop computers and personal digital assistants (PDAs). The ...

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Evaluate The View That There I

s no single youth culture in modern society, rather there is a variety of different youth cultures. Youth culture and youth subcultures have been a subject of research since the early 1930s. It is most certainly true today that there is not one singular youth culture but a variety of different ...

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Japanese Capital Structure And

Capital structure in Japan has been noted to be more highly leveraged than comparative North American firms which brings to mind the question: how is it that Japanese firms have been able to take on such high levels of debt? The answer lies in the environment that Japanese firms have been ...

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Advertising And Alcohol

Alcohol manufacturers use a variety of unscrupulous techniques to advertise alcoholic beverages to children. Perhaps the worst example is Anheuser-Busch Co., the world's largest brewer, which uses child-enticing cartoon images of frogs, dogs, penguins and lizards in ads for Budweiser beer. These ...

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Down's Syndrome

is a genetic condition involving an extra chromosome, this change occurs around the time of conception. A person with has forty-seven chromosomes instead of the usual forty-six. A relatively common genetic disorder, Down's strikes 1 out of 600 babies. In 95 percent of all cases, the disorder ...

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Images In Advertising

Marketing, sales, and distribution are the ideas, images, and world that we are surrounded by which molds us consciously or unconsciously. Society grasps us through advertising, which enters our world in full velocity of beauty. With the combination of the two in full swing, our community is ...

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The Cuban Missile Crisis

The world was at the edge of a third world war. This was the result of a variety of things: the Cuban Revolution, the failure of the Bay of Pigs invasion, US anti-communism, insecurity of the Soviet Union, and Cuba’s fear of invasion all made causes for war. However, war was not the result due to ...

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The Green Revolution In Asia

World Issues May 27, 1996 Table of Contents Topic Page The Problem ................................................3 The Solution................................................3 Background to The Green Revolution .........................3 Positives of The Green ...

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China Foreign Investment

The purpose of this essay is to advise a potential investor on the legal aspects relevant to making an investment in the Peoples' Republic of China (PRC). The first part discusses the main methods of establishing operations in the PRC. It identifies the main legal and procedural steps. The essay ...

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The Design Of A Website

Page 3 Section One Introduction Objectives: To identify web-site designs that work, and to identify the reasons to why they work. What? Why? How? Page 4 Section Two Design is the Answer What? Why? How? Page 5/6 Section 3 and 4 Where does good web design come from? TEN RULES OF DESIGN ...

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In Search Of Excellence

was the 1982 best-selling look at excellent companies and an attempt to identify the attributes they had in common that helped to make them successful. Thomas Peters and Robert Waterman studied dozens of American companies and deemed these companies to be excellent: Bechtel, Boeing, Caterpillar, ...

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The Truth About Airbags

Airbags began being installed into automobiles around the mid-1980’s (Dowd 136). Since their introduction, airbags have been present in 2.6 million accidents (Carbonara 132). In those accidents they have saved over thirty-four hundred people (Carbonara 132). The shocking fact is that more than one ...

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Glass Ceiling In Corporate America

Corporate America is defined as a generic term referring primarily to major U.S. corporations, including, but not limited to, the Fortune 1000 Industrial and the Fortune 500 Service Companies. In some instances, it also includes companies that have more than 500 employees and that have been in ...

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Free Trade Agreement And Its Affect On Canadian Business

With the coming of the Free Trade Agreement (FTA) there have been very serious implications for Canadian business and for that matter, Canada as a whole. Many aspects of the previous economic climate have changed such as the reduction or eliminatation of tariffs and the restrictions on ...

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Cola Wars

The Wall Street Journal recently did an article on how the soft-drink battleground has now turned toward new overseas markets. While once the United States, Australia, Japan, and Western Europe were the dominant soft-drink markets, the growth has slowed down dramatically, but they are still ...

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HRM - Ever Evoloving

Thesis Statement: Advances in technology along with shifts in the nations’ social structure heavily impact the workplace environment, creating a need for new management models in Human Resources. I. The Changing Workplace A. An Historical Perspective of Jobs in America B. Jobs in the 21st ...

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Coca Cola

The Coca-Cola Company started out as an insignificant one-man business and over the last one hundred and ten years it has grown into one of the largest companies in the world. Coca-Cola was originally used as a never and brain tonic and a medical elixir. Coca-Cola debuted as a non-carbonated ...

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