People Vs. The Tobacco Industry

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change the social status of men, women, and teens. A camel smoking a cigarette, wearing a leather jacket, with several beautiful ladies surrounding him portrays that smoking is for tough and outgoing ladies’ men. Models are used to illustrate that smoking will make women thinner and more glamorous. Slogans such as “You’ve come a long way, baby” interprets women’s entrance in the business world. Teens are especially being targeted because they make up 90% of all new smokers. Ads imply that smoking will make teens look mature. Companies such as Marlboro even give points that can be achieved with each carton of cigarette, which later can be traded for prizes such as duffel bags, sweaters, and other items that may be appealing to teens.
Although the tobacco industry successfully advertised the appeal of smoking, they did not inform people of the negative outcomes, so people found out for themselves. Bad breath, yellow teeth and nails, and the stale smell of cigarette smoke left ...

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