Marketing 2

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products. In
Mexico there was not a cookie exactly like theirs. Oreo and
Chips Ahoy are the best selling cookies in the United States
so they thought that the products might do the same in
Mexico. They did not have an expansive advertising
campaign. Instead they relied on in-store promotions. On
reason for their success is that they have a strong
distribution and name recognition. Many people did not
think that the product would sell, even though they have
great presence. There are two main events that might have
helped Nabisco. One event is that snack foods are cheaper,
so instead of eating more expensive, healthy foods, people
switched to a substitute. Another event is that the people
who were buying the cookies are the wealthier individuals,
which price would not effect them.
There is research that proved to Nabisco that they
would be successful in Mexico. There are generalizations
that have been discovered for many cultures, each culture
respond ...

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