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Customer Essays and Term Papers
Online Marketing: Sony, FedEx and UPS1. Sony Electronics Company http://www.sonystyle.com
2. Advertising
The web site's non-personal communication with the consumer is through the online or Internet mode, using Internet communication and interaction to access, gain information, and 'physically' view Sony products. This ...
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Business Pricing StrategyPricing Strategy
Pricing is a means of communication with the customer. Pricing no longer represents simply the perceived value of a product, but strategic pricing policy communicates to the customer where the product falls in a range or products, and with the comparison comes a perception of ...
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Building A Help DeskThe first thing I want to talk about is managing a help desk, I think that managing a help desk can be like running an emergency medical center, in a rough neighborhood, with no supplies, during an epidemic. I believe for some time now, help desk workers and their bosses have been surviving under ...
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An Internet PerspectiveA man and computer scientist Robert Taylor had developed a new system of communication that would change the world. Taylor would connect two separate computers that were capable of communicating small bits of information between one another. This was only intended to send simple text messages and ...
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Waiting Lines And QueuingWhy would I decide to write my paper on waiting lines? It is estimated that an average person spends a full one tenth of his or her waking moments waiting for things. That is a powerful figure and that is why this was so interesting to me. When it comes to the business aspect waiting time can ...
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MkIS Support For The Marketingmanagement process: perceived improvements for marketing management
Evaluates which information included in Marketing Information Systems (MkIS) has been important in providing support for the marketing management process. Also analyses what improvements in marketing and sales have been realized ...
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Management In The Year 2000 Global organization
ˇ§Technological advances at the end of the 20th century have allowed companies to globalize, facilitating the sale of their goods and services in foreign markets. Communications, empowerment, and learning will be the three greatest deciding factors in the success of these new ...
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Ray KrocPROBLEM STATEMENT :
In order for McDonald's to reach its goal of "par excellence", it must
use the full meaning and definition of marketing. Marketing is giving the target
market what they want, when and where they want it, at a price they are willing
to pay for it.
REFLECTION / OPINION
For ...
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Marketing MixMarketing Mix
Name:
Institution:
Marketing mix elements are also referred to as the 4p’s of marketing which are product, place, price and promotion. Product is the most important element in the marketing mix since it is the reason for the existence of other elements. A product is a ...
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Speech Recognition Technologyis a computer's ability to understand human language, formulate speech into text, and even develop responses to questions. Speech recognition first appeared during the 1970's, when early applications for its use first became known. Since then, companies have been competing to develop the most ...
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E-commerceAs use of the Internet has grown by leaps and bounds, it is clear that electronic commerce will proliferate rapidly in the years ahead. The number of Internet domains in the United States is more than 1.3 million. Most major companies now have Web sites, if only to market themselves, and many ...
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Computer Mediated EvnvironmentCHOICE IN COMPUTER-MEDIATED ENVIRONMENTS
In the last several years, the increased diffusion of computer and telecommunications technologies in businesses and homes has produced new ways for organizations to connect with their customers. These computer mediated environments (CMEs) such as the ...
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Pizza Hutbegan operation as a single pizza shop run by two brothers, Dan and Frank Carney, in Wichita, Kansas on June 15, 1958. The chain grew to 43 restaurants in 1963 and 296 in 1968. went public in 1969 and was acquired by PepsiCo, Inc. in 1977. By 1981 had become the largest pizza restaurant ...
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Federal Express(FedEx) under the leadership of Fred Smith has been innovative from its very beginning. The very idea of a hub-and-spokes distribution system was revolutionary. Smith saw the air freight industry in the early 70’s as inefficient and unreliable. In the early stages Smith was quoted as saying, “ ...
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Internet Applications In BusinessThe Benefits of Businesses that use the Internet
Almost all national retail organizations today have an Internet site where anyone can place an order. Most are even able to accept credit card payment for instant processing of your order. In fact, there are some companies that accept orders ...
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Cellular PhreakingThe cellular/mobile phone system is one that is perfectly set up to be
exploited by phreaks with the proper knowledge and equipment. Thanks to
deregulation, the regional BOC's (Bell Operating Companies) are scattered and do
not communicate much with each other. Phreaks can take advantage of this ...
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SkittlesOVERVIEW
is a variety entertainment and dining establishment located in
Washington, D.C. . Our mission is to provide our patrons with a unique blend of
live entertainment while delivering a top quality dining experience. We will do
this by emphasizing service excellence and the highest level of ...
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Computer Mediated EvnvironmentsCHOICE IN COMPUTER-MEDIATED ENVIRONMENTS
In the last several years, the increased diffusion of computer and telecommunications technologies in businesses and homes has produced new ways for organizations to connect with their customers. These computer mediated environments (CMEs) such as the ...
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Dell Computer CorporationThe marketing concept that has proven to be the most successful for the also happens to be their business. The differentiated marketing: different buyers, different strategies. The bold-concept – direct customer contact – has made Dell one of the most successful companies of the 1990s.
Through ...
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Data Mining and WarehousingINTRODUCTION: The technology that exists with Data Mining and Warehousing is comparatively a new term but the technology is not. Data Mining is the process of digging or gathering information from various databases. This includes data from point of sales transactions, credit card purchases, online ...
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