Consumer Essays and Term Papers

Consumer Awareness

Feel that you got ripped off? And the company, which sold you the defective good or service, has turned a deaf ear to your complaints? Don't sit back and take it. As long as consumers remain passive consumers they will continue to be exploited. Yes its time to brush up our consumer rights. ...

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Consumer Alert

In an era when free enterprise is the key to an efficient, productive, and successful country, business sometimes digresses from their true duties of producing goods and services at an honest and decent price. , founded in 1977, was founded with a single purpose in mind: "to advance the consumer ...

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Theory Of Varied Consumer Choice Behavior And Its Importance

For decades, scholars and practitioners have been frustrated by the very limited capacity of either psychological or marketing models to predict individual choices on particular occasions. This paper discusses a theory which explains the degree to which the extant models omit important ...

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DVD VS. DIVX: Consumer Product Investigation

The 1990's have seen a have boost in consumer electronic sales. Families are now able to purchase former big ticket items such as computers for under $800.00 and VCR's for under $100.00. Prices for these product have fallen dramatically due to consumer usage and competition. In addition it is ...

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Consumer Decision On Phones

Due to the speed of technological advances nowadays, it is increasing difficult for anyone to predict the marketing strategy for an electronic device. As for telephones today, they are becoming more and more sophisticated in both capabilities and application of these capabilities. A potential ...

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Social Media Influence on Consumer Behavior

Social Media Influence on Consumer Behavior Emanuel Henighan 6/16/2011 Growing in Cleveland, Ohio (1970 - 1986) the only social networks available were church, school and the neighborhood. When we needed to socialize we either gathered at these places or simply picked-up the phone and ...

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What Are The History, Laws, Profitability, And Responsibilities To The Consumer Of Advertising Hard Liquor On TV In The United States?

What Are The History, Laws, Profitability, and Responsibilities To The Consumer Of Advertising Hard Liquor on TV In The United States? INTRODUCTION Purpose The goal of this report is to inform the reader of the recent events that prompted hard liquor advertising on TV. In addition, the laws ...

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Inaccuracies Of The Consumer Price Index (CPI)

Inaccuracies of the Consumer Price Index (CPI) The Consumer Price Index is a measure of the prices of a fixed market basket of some 300 consumer goods and services purchased by a "typical" urban consumer. The 1982-1984 period serves as the base period so analysts can compare other year's changes ...

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Advertisements And The Consumer

Throughout our everyday lives we are bombarded with an array of advertisements. Whether it is the TV, radio, newspaper, or billboards, the goal of advertising is the same. The goal of most advertising is to twist the truth - or in other words, to deceive. I will be analyzing the nine ads in our ...

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Inaccuracies Of The Consumer Price Index(CPI)

Inaccuracies of the Consumer Price Index(CPI) The Consumer Price Index is a measure of the prices of a fixed market basket of some 300 consumer goods and services purchased by a "typical" urban consumer. The 1982-1984 period serves as the base period so analysts can compare other year's changes ...

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The Consumer And The Gimmick

Today there are many factors that hurt the music industry. One factor involves the way we push musicians into allowing the industry to popularize one good song thus forgetting the rest of the album.  We the consumers have somehow been satisfied with just one good song from one mediocre band.  ...

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The Consumer Price Index

(CPI) is the measure of the average change over time in the prices paid by urban consumers for a fixed market basket of consumer goods and services. The CPI provides a way for consumers to compare what a market basket of goods and services cost this month with what the same market basket cost a ...

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How Employees Affect Consumer Behavior

Summary I am going to discuss and what I believe are the best ways to improve their effectiveness. I will be drawing upon my experiences as a consumer and working in a retail environment. Comments No one fulfills your corporate philosophy or promotes your products and services more than your ...

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Computer Mediated Evnvironment

CHOICE IN COMPUTER-MEDIATED ENVIRONMENTS In the last several years, the increased diffusion of computer and telecommunications technologies in businesses and homes has produced new ways for organizations to connect with their customers. These computer mediated environments (CMEs) such as the ...

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Computer Mediated Evnvironments

CHOICE IN COMPUTER-MEDIATED ENVIRONMENTS In the last several years, the increased diffusion of computer and telecommunications technologies in businesses and homes has produced new ways for organizations to connect with their customers. These computer mediated environments (CMEs) such as the ...

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Deceptive Advertising

As a consumer in a world of constant advertising messages being flashed before my eyes, I am always wary of the truth of those messages that I see. It is terrible when consumers see an advertisement, whether it is in a magazine, television or any other medium, and they decide to make a purchase ...

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E-corporation And Their Busine

ss Model Selling businesses, products or services has become much more complex through the Internet. As Hugh Patission mentioned, “The E-Corporation - Competition today is not between products, it's between business models”. This explains the complexity of the whole marketing of a ...

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Deceptive Advertising

As a consumer in a world of constant advertising messages being flashed before my eyes, I am always wary of the truth of those messages that I see. It is terrible when consumers see an advertisement, whether it is in a magazine, television or any other medium, and they decide to make a purchase ...

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Consumerism

In the fourth era of the consumer movement, the key marketplace features include concern for the environment, increasingly complex technology, a diverse market, and a global market. Concern for the environment has manifested itself in a number of different ways. One example is the Exxon Valdez ...

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The Travel Industry And The Internet

3.1 Aims and Objectives For over 20 years, business operations have been computerizing in effort to increase their efficiency and profitability. However, in high-service industries, such as the travel industry, major companies have been reluctant to move in the direction of internet ...

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