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Advertising Analysis - Term Papers

Advertising Analysis

The world of media has always been a very powerful aspect in helping shape certain ideas into specific audience's minds. The public expects certain things out of each medium, and since advertisers understand what the public want, they deliver messages that appeal to each cultural or social group. There are many different elements that make up an advertisement, but only certain ones are used in each ad depending on what audience is trying to be targeted.
Violence has always been one of the biggest themes that appeals to younger men. The first ad that has been looked at was from a men's health magazine. It is a picture of a young male aggressively fighting another man. Blood is covering ...

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because those are the individuals that mostly are seen out at the bars. The message resonates a feel that drinking is negative because too much can lead to a fight. The viewer does not know whether the men fighting are friends or simply strangers in a brawl.
The police officer in the background who is taking away one of the young men seems to represent society. The law is seen as society telling us that binge drinking is unnecessary and can lead to harmful activities that may even lead you to jail. There are a few different elements in this ad that make it work for the viewer; alcohol, violence, and the law. A young male would see this picture and instantly feel connected because of the images themselves. Violence is seen as masculine, even if combined with alcohol. The police officer, however, leads the viewer to see differently about binge drinking. Society as a whole is represented in this as being immature. This ad tells us that violence is never the answer, in any case, ...

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Advertising Analysis. (2011, March 15). Retrieved April 23, 2024, from http://www.essayworld.com/essays/Advertising-Analysis/96074

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"Advertising Analysis." Essayworld.com. March 15, 2011. Accessed April 23, 2024. http://www.essayworld.com/essays/Advertising-Analysis/96074.

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PAPER DETAILS

Added: 3/15/2011 12:33:18 AM
Submitted By: gypsygirl
Category: Business
Type: Premium Paper
Words: 983
Pages: 4

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