Integrated Marketing Communication Essays and Term Papers

Business Pricing Strategy

Pricing Strategy Pricing is a means of communication with the customer. Pricing no longer represents simply the perceived value of a product, but strategic pricing policy communicates to the customer where the product falls in a range or products, and with the comparison comes a perception of ...

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Green Aid in India and Zimbabwe - Conserving Whose Community?

Green Aid in India and Zimbabwe - Conserving Whose Community? Abstract What happens when global institutions try to assist community conservation in some of the world's least industrialised areas? Among the `cutting edge' projects grant-aided by the Global Environment Facility (GEF, a World ...

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E-business On Demand By IBM

IBM E-business on demand Abstract: The concept of e-business on demand has become popular in less than two years. These are applications for medium sized businesses whose requirements include e-services in the area of handling customers, completion of accounting, planning for human ...

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The Use Of Propaganda In The N

"propaganda", what comes to mind? Would it bring a positive response? Would it bring a negative response? When one thinks of "propaganda" in association with the Holocaust, what comes to mind? A positive response or a negative response? Most likely a negative response. Why is "propaganda" ...

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Technology And The Future Of Work

Every society creates an idealised image of the future - a vision that serves as a beacon to direct the imagination and energy of its people. The Ancient Jewish nation prayed for deliverance to a promised land of milk and honey. Later, Christian clerics held out the promise of eternal salvation ...

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Technology And The Future Of W

ork Every society creates an idealised image of the future - a vision that serves as a beacon to direct the imagination and energy of its people. The Ancient Jewish nation prayed for deliverance to a promised land of milk and honey. Later, Christian clerics held out the promise of eternal ...

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The Software Industry Report

Through this report I am aiming to examine the software industry on an international scale. It is an in depth analysis of an industry strongly dominated and influenced by a powerful monopoly, examining the following; a) The market structure, its history, potential competition and its trends. b) ...

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An Internet Perspective

A man and computer scientist Robert Taylor had developed a new system of communication that would change the world. Taylor would connect two separate computers that were capable of communicating small bits of information between one another. This was only intended to send simple text messages and ...

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Analysis On Electronic Data Imaging

DigiFile has been serving the Houston community since 1992. Originally a litigation support company, they evolved into a total solution service organization for electronic document management. They offer conversion services, both at their production facility and on-site, as well as open ...

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Electrical Engineering

Electrical Engineers research, develop, design, and test electronic components, products, and systems for commercial, industrial, medical, military, and scientific applications (Cosgrove 749). They are concerned with devices that use small amounts of electricity that make up electronic components ...

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Explain The Importance Of Contingency Planning

Contingency planning is planning for the future. It is a plan which prepares an organisation or agency for an emergency or out of the ordinary situation so that business activities can resume to normal as soon as possible. It allows an organisation the capacity to plan a response to events, ...

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Cisco Systems

- World's Leading Network Hardware Products , Inc. is the worldwide leader in networking for the Internet. Cisco operates in one industry segment and creates hardware and software solutions that link computer networks so that people have easy access to information without regard to differences in ...

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Interactive Television

Technology is now innovating new ways to view information. Technologies that once existed by themselves are now coming together as one. Television, communication, and computer industries are merging their technologies, and the result is . Large corporations are betting that if interactive ...

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Customer Service

To manage the relationship with the customer a business needs to collect the right information about its customers and organize that information for proper analysis and action. Businesses [HYPERLINK: http://www.123helpme.com/customer-relationship-management-preview.asp?id=164423] need to keep data ...

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Globalization

The world of today is not the world that existed years ago--nor will it be the same tomorrow. The globalization of the 1990s brought enormous changes in every facet of the business world, the biggest of which was introducing new variability into business relations. Companies today can now reach ...

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Boeing SWOT Analysis

The Boeing Company-A SWOT Analysis Abstract The Boeing Company is a global aeronautics corporation, producing aircraft, communications and customer services. Boeing is currently the largest exporter in the United States and serves as NASA's contractor. The company's total company revenues ...

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