E-marketing Essays and Term Papers

Japanese Capital Structure And

Capital structure in Japan has been noted to be more highly leveraged than comparative North American firms which brings to mind the question: how is it that Japanese firms have been able to take on such high levels of debt? The answer lies in the environment that Japanese firms have been ...

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Alzheimer's Disease

We are currently living in the age of technology. Our advancements in the past few decades overshadow everything learned in the last 2000 years. With the elimination of many diseases through effective cures and treatments, Canadians can expect to live a much longer life then that of their ...

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A Family-friendly WorkPlace

A growing number of Canadians are facing the challenge of balancing their employment and their family responsibilities. This phenomenon have created a need for and growing interest in workplace policies and programs to enable workers to balance their work and family responsibilities.1 The ...

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Green Aid in India and Zimbabwe - Conserving Whose Community?

Green Aid in India and Zimbabwe - Conserving Whose Community? Abstract What happens when global institutions try to assist community conservation in some of the world's least industrialised areas? Among the `cutting edge' projects grant-aided by the Global Environment Facility (GEF, a World ...

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Global Market Opportunities of Wendy's

Table of Contents Page Executive Summary 3 1. Introduction 4 2. Evaluate of China Market 5 2.1 Pestle of China Market 5 2.2 SWOT of Wendy's 8 3. Action Plan and Recommendation for China Expansion 11 3.1 Entry Strategy 11 3.2 Products and Services ...

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Management Information System And Aspiring Graduates

Management Information System In the 20th century modern man saw the first electric light illuminate his home. The automobile and the airplane swiftly passed from the stage of a tinker's toy to the stage of necessity, becoming a part of modern man's mobility. Companies regularly send their ...

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Bill Gates

, cofounder of the Microsoft corporation, holds 30.7 percent of its stock making him one of the richest people in the United States. He was the marketing and sales strategist behind many of Microsoft\'s software deals. Their software became the industry standard in the early 1980s and has just ...

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Herbert Hoover

{hoo'-vur} Herbert Clark Hoover was the 31st president of the United States. During his first year in office the Wall Street crash of 1929 occurred. He was blamed for the resulting collapse of the economy, and his unpopular policies brought an end to a brilliant career in public office. After ...

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Bill Gates

William H. Gates III and His Giant , cofounder of the Microsoft corporation, holds 30.7 percent of its stock making him one of the richest people in the United States. He was the marketing and sales strategist behind many of Microsoft's software deals. Their software became the industry ...

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Economic Recovery During The 1

During the 1920`s many economic problems occurred in Britain. However the main problems did not occur until 1929 when the Wall Street Crash occurred. The Wall Street Crash involved share prices falling to about 1/4 or even less than what they were bought for. This essay will examine how Britain ...

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Student Development In Higher Education

The first year student that I interviewed was a 19-year-old freshman at Northern Illinois University. She originally is from Naperville, IL and majoring in Chemistry. The upperclassman student whom I interviewed is a 20 year old junior at DePaul University, majoring in Business, originally from ...

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Computer Engineering

Introduction-Computers are changing the world as we know it, and they provide an interesting field of occupations. I. Definition of a computer engineer II. Change in society A. Internet B. Advertising C. Web sites D. Chat rooms III. Community and technology A. Schools 1. Homework 2. ...

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The Promotion Of Products And People

What are the differences between Coca-Cola and corporate executives? Or better yet, what are their similarities? According to Scott Charles and John T. Molloy, the chief similarity or common ground between them is the need to appeal to an audience. Even though their audiences may very, they ...

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Subliminal Advertising 3

The United States ad industry consists of many agencies whose job it is to make sure that the American consumers buy their clients’ products. As many people get smart enough to look past the physical eye tricks the ads may play on them, the agencies have turned to subliminal messages to get ...

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Effective Listening

In a monthly marketing meeting, the marketing manager wants 5 of his staffs to conduct a research on market share on 5 different areas. Each staff is assigned a territory. The manager rejects, one month later in the same meeting, one of the 5 reports because the research is on the wrong ...

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Consumerism

In the fourth era of the consumer movement, the key marketplace features include concern for the environment, increasingly complex technology, a diverse market, and a global market. Concern for the environment has manifested itself in a number of different ways. One example is the Exxon Valdez ...

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Bill Gates

William H. Gates III and His Giant , cofounder of the Microsoft corporation, holds 30.7 percent of its stock making him one of the richest people in the United States. He was the marketing and sales strategist behind many of Microsoft's software deals. Their software became the industry standard ...

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What Is Postmodernism

In trying to define exactly what post-modernism is I shall firstly briefly consider some of the events and thinking that led up to the development of this particular school of social theory. I shall then consider some of the common strands of thinking in postmodernism concentrating mainly on the ...

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Advertising in Politics

Advertising in Politics Commercial advertising has habitually been a centered characteristic of American culture. As found in the media is omnipresent and inescapable. Most Americans take for granted the "rules" of advertising, although that may not be aware that formal guidelines exist ...

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Greenwashing Clean Coal's Dirty Laundry

In today’s social climate, corporations are feeling the pressure by the public to be “green”. No longer are environmental concerns only for the “left-wing pinko’s” or “the tree hugging hippies”, the social consciousness has moved the green debate into mainstream thought and behavior. To stay ...

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