Direct Marketing Essays and Term Papers

Castro’s Screw Up And Cuba's Economic Crisis

Before Fidel Castro took power on January 1, 1959, Cuba ranked third in per capita income among Latin American nations, behind Argentina and Venezuela. The island's economy was agriculturally based, with sugar, tobacco and citrus as the principal crops. Before Castro's takeover, the United States ...

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The Condition Of Postmodernity

Book Review: , David Harvey is well-known in social theory circles for books like Social Justice and the City (1973), The Limits to Capital (1982), The Urbanization of Capital (1985), and Consciousness and The Urban Experience (1985) -- all seminal attempts to chart the relatively new and ...

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It And Retailing

E-commerce is the buying and selling of products and services by both businesses and consumers over the Internet. Such practices have exploded over the last year as security has improved with more and more consumers now buying goods and services online. This coupled with the computer revolution of ...

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History Of The Intel Corporation

The Intel Corporation is the largest manufacturer of computer devices in the world. In this research paper I will discuss where, ehrn, and how Intel was founded, the immediate effects that Intel made on the market, their marketing strategies, their competition, and finally, what Intel plans to ...

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6 Big Business Rivalries

February 18, 2009 6 Big Business Rivalries By Ilya Leybovich Healthy competition can sometimes devolve into full-blown feuding. Here we explain how six well-known business rivalries began and where they are now. When major businesses vie against one another for an increased chunk of market ...

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Strength And Weaknesses

Market Segmentation, Targeting, and Positioning Our market segmentation is to target people between the ages of 25-55 with the presentation of our new washing and drying machines. With this being said we feel that these people in between this age range help us with knowing what they want. Also, ...

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Greenwashing Clean Coal's Dirty Laundry

In today’s social climate, corporations are feeling the pressure by the public to be “green”. No longer are environmental concerns only for the “left-wing pinko’s” or “the tree hugging hippies”, the social consciousness has moved the green debate into mainstream thought and behavior. To stay ...

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Crimes in the Pharmaceutical Industry

Crimes in the Pharmaceutical Industry Introduction Despite common belief, pharmaceutical companies choose most of the drugs that are prescribed, not doctors. This creates many opportunities for crime and bad business practices in the pharmaceutical industry. For example, celecoxib, the ...

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An Internet Perspective

A man and computer scientist Robert Taylor had developed a new system of communication that would change the world. Taylor would connect two separate computers that were capable of communicating small bits of information between one another. This was only intended to send simple text messages and ...

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Is Saddam Satan?

At 2:00 A.M. (local time) on August second 1990, Saddam Hussein sent the Iraqi military across the border into Kuwait, and sparked a war whose repercussions are still being felt. Today what eventually became known as the Persian Gulf War, featured the largest air operation in history; and a ...

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Steven Speilberg

A Mini-paper on Steven Spielberg Stephen Spielberg has directed some of the most popular, and highest grossing, movies of all time. He has directed six of the top 25 highest grossing movies of all time, and is clearly one of the most notable directors of our day. Stephen Spielberg was born on ...

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Steven Speilberg

A Mini-paper on Steven Spielberg Stephen Spielberg has directed some of the most popular, and highest grossing, movies of all time. He has directed six of the top 25 highest grossing movies of all time, and is clearly one of the most notable directors of our day. Stephen Spielberg was born on ...

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Books Online

One might say that the business world is moving at a fast pace, a pace that is almost impossible to keep up with. This could be the result of the almighty Internet and the world of technology. In today’s society, technology has revolutionized how we as consumers make decisions and procedures ...

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Comparing the M-16 and AK-47

The great military debate that has existed for decades attributes to which firearm has the better rifle platform, Eugene Stoner’s M-16 or Mikhail Kalishnikov’s AK-47? Both are used extensively by police and military forces around the world. These two weapons platforms have been going head to head ...

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Amazon

Introduction Amazon has the first mover advantage in online bookselling industry. In the onset of 2004, it is named to be number one in on-line service, has six website servers, 32 million customers in 150 countries, 900,000 associate programmes linking up or having contents of Amazon. ...

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Green Aid in India and Zimbabwe - Conserving Whose Community?

Green Aid in India and Zimbabwe - Conserving Whose Community? Abstract What happens when global institutions try to assist community conservation in some of the world's least industrialised areas? Among the `cutting edge' projects grant-aided by the Global Environment Facility (GEF, a World ...

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Cross-Cultural Communication

Overview of English-Chinese of Public Signs Abstract: The announcement means to the public in a public place to see the written language, uses a wide range of great significance. This year, the public signs have entered all areas of our lives, many experts and scholars on the translation of ...

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James Cellan Jones's View of Female Potential in The Portrait of a Lady (1968) and The Golden Bowl (1972)

James Cellan Jones's View of Female Potential in The Portrait of a Lady(1968) and The Golden Bowl (1972) by Laurence Raw Baskent University, Ankara, Turkey The late 1960s and 70s witnessed an extraordinary flowering of James adaptations, especially on BBC television. The Portrait of a ...

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Unlikely Heros In Harry Potter, The Wonderful Wizard of Oz, and The Lord of The Rings

At the beginning of the Harry Potter saga, the reader is introduced to the boy who will become the epicenter of the Hogwarts world as a small, scarred baby nestled in the arms of a large, bury and uncouth gamekeeper. Although the image of Dorothy Gale has largely been fixed in the world's mind ...

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The Pc Industry

In this paper I will discuss the industry structure and the behavior of firms in the Personal Computer Industry. The personal computer industry has five leaders: Compaq Computer Corporation (CCC), Dell Computer Corporation, International Business Machines (IBM), Hewlett-Packard, and Gateway, ...

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