Market Research Essays and Term Papers

Computer Viruses: Past, Present And Future

In our health-conscious society, viruses of any type are an enemy. Computer viruses are especially pernicious. They can and do strike any unprotected computer system, with results that range from merely annoying to the disastrous, time-consuming and expensive loss of software and data. And with ...

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Target Markets

The criteria used to develop the market segment for R.J. Reynolds Tobacco Co.’s new brand of cigarette called “Dakota” is mainly that of demographics, and psyhcographics. The target market in this case appears to be poorly educated, virile white females age 18-20, who enjoy ...

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Applied Litigation Research

Quantitative research has dominated , but it seems to lack the flexibility needed to link pretrial research to ongoing courtroom events. Participant observationis a methodology which seems more suitable for studying the dynamic environment of a trial. A 6-day civil trial is used to evaluate ...

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Financing In The EU

ForPlay Project: Forplay, Inc., is about to become a reality on the European market. Our company will base its distribution on strategic alliances with local mail order companies, while starting a global ad campaign targeted to an audience age 18 to 45. While we don’t expect too many ...

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Zara

Summary of the case In this case, Gap failed in fashion industry because of lack of market research and ignored customer needs. Although during “Gap Age”, the performance of Gap is better than other brands in the industry and was leading the fashion industry, but a serious design fault mess up ...

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Benefits of Business Proposals and Formal Research

The Benefits of Business Proposals and Formal Research STUDENT xxxxxxxxxxxx Abstract The purpose of this research paper is to discuss the business application of both formal research and ...

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China Foreign Investment

The purpose of this essay is to advise a potential investor on the legal aspects relevant to making an investment in the Peoples' Republic of China (PRC). The first part discusses the main methods of establishing operations in the PRC. It identifies the main legal and procedural steps. The essay ...

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Detroit’s Loss of the Car Market and Downfall

Detroit's Loss of the Car Market ONE: What is Maynard's premise; what is he trying to accomplish? Is Maynard successful in achieving his purpose? The thesis / premise of this book is that Honda outsells and out-shines Ford, Chrysler, and GM, in the world of auto manufacturing. "Detroit's ...

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The Relationship Between Research Labs, Media, Government, And Industries

The relationship between the research labs, media, government, and industries, is a complex one. The research labs need money to do research, money which the government, and industries possess. In order to get the much needed research money, the labs must show that what they are researching is ...

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Breast Cancer and Research Funding

INTRODUCTION Anytime a group wants to gain government funding or other types of funding for a problem that group encounters massive amounts of red tape and bureaucratic loopholes. It seems to be the American way to place so many obstacles in front of a cause that it is no longer feasible to ...

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Stock Market

When I first started the stock game, I really didn't know what I was doing and which companies to buy. Therefore, I just pick the companies that have the best dividend and did well in the past. Also I picked the companies that I've heard of and familiar with. Then as I've become more familiar with ...

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Psychometricians and Psychometrics

PSYCHOMETRICIANS According to the Merriam-Webster Collegiate Dictionary, "A psychometrician is a person (as a clinical psychologist) who is skilled in the administration and interpretation of objective psychological test or is a psychologist who devises, constructs, and standardizes ...

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Total Quality Mangement

Within this report I will discuss the need for Fresher Plc to implement Total Quality throughout its organisation. This will mean that there will need to be an understanding of what Total Quality Management is, what approach to take and how the company will have to change to make it work. The aim ...

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Industry Research Comparing Th

As I began this assignment I expected to find some drastic differences in each of the mediums during this five-year period. While many of the changes that I anticipated did occur, there were many more that came as a surprise. From 1948 until 1952 there was a freeze on licenses being issued by ...

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Rainforest Cafe, Inc: Outline To Rainforest Cafe Research Report

CORPORATE BACKGROUND History Formation Rainforest Cafe, Inc. was incorporated in Minnesota on February 3, 1994 to own and operate restaurant and retail facilities under the name of "Rainforest Cafe - A Wild Place to Shop and Eat." Chairman of the Board and Chief Executive Officer Election. ...

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To Ask or not to Ask...To Tell or not to Tell

To Ask or not to Ask...To Tell or not to Tell There are more than 1.3 million men and women who are currently on active duty in America's armed forces. Of these 1.3 million soldiers, not one can be discharged due to gender or ethnicity. No. It would seem that discrimination can't and won't ...

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Tips For Entering The Job Market After College

This article touches on the subject of college students entering the job market after graduation and some things that can help them succeed in their quest. The author suggests things like appropriate dress, resume presentation, compiling a list of resources, cold calling, and building experience. ...

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Online And Research Journalism

JOUR933 - Assignment 3: Reflective Essay 1. Discuss the impact of commercial pressures on print news media investigation at the local level. ( Study Program, Week 9 ) We perceive the daily press as an important platform in our democracies because it acts as a watchdog, informs, comments and ...

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The Arrival Of The Internet

The Internet can no longer be avoided. Everywhere you turn it's .com this and .com that. It seems that everyone has a web-page on the Internet including your relatives and neighbors. There are more than 100 million U.S. citizens that use the Internet today and this number is growing ...

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DECA Research Paper On Marketing

To be able to complete a seven-paged research assignment on the topic of one of selectable few provided would take much more time and effort then two weeks. In the result of this I have decided to do a report on each of the categories, thus completing the assignment with ease, and also meeting ...

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